I love to read the articles of some of my competitors that have been uploaded to article submission sites by ghost writers. Many sound as if the person writing the article has only been speaking English for about six months. Teamed with the fact that the writers obviously know very little about the promotional gifts industry makes the articles a fun if unproductive read. I know quite a few of my competitors and respect many them for the knowledge and professionalism. So why is it that so many do not take article marketing seriously enough to write their own articles or at least take an interest in what is being written on their behalf.
I will never forget the day I typed “promotional pens” into the three top search engines and found one of my articles on the subject. That was the day I realised that article marketing really can and does work. Before that day I had been a bit of a sceptic but seeing this result inspired me to soldier on and continue writing as much as possible about the promotional gifts industry.
I studied the Google Analytics on my site and began to see traffic coming from the articles I had written. The more I wrote the more visitors came to my site and sales began to increase as well. In fact, at a time when many of my competitors were finding times to be slow, I was experiencing record months. I believe this is to a large extent down to my desire to write articles that answered a question or solved a problem.
You see, the companies that submit keyword stuffed, shallow articles are only looking at half the picture. True, getting as many articles online with back links to your site should over time increase your Google Page Rank but if the articles do not offer any worthwhile information, they will do little more. Whether you write your own articles or use a ghost writer, it is important to ensure that what is being published on your behalf offers the information your readers are looking for. Only then will you achieve all the benefits of article marketing. Article marketing works! Give it a try.
If you would like help with your article writing or you would like our writers to write and submit articles on your behalf, please contact us on 01642 782455
Posted by Dan Toombs
Tags: Article Writing