What products to you use, day in and day out at your office? Which are the products you simply could not do without? Most likely you will have a favourite pen, a mug for your coffee or tea breaks, a few desktop products such as a mouse mat, a desk tidy and a pen pot. These are the products that most people use daily and they are a sure fire way of promoting your business to your customers. Print your logo and details on any of these products and you are in for months if not years of continuous promotion.
Choosing such highly valued and used gifts for your clients will inevitably keep you in their minds. Each time they reach for their top quality plastic pen or metal roller ball they could be staring at your logo and details. Top that up with a good quality heavy mouse mat printed with a similar design and a matching photo mug and they will work like a useful and handy billboard for your business.
Think about it… You advertise and your customers love you for it! That does not happen with other forms of advertising such as telesales and spam emails.
Many people find it difficult to choose the right promotional gifts. Remember, usefulness is key. Give your customers a stuffed teddy bear or a printed card cowboy hat and you may get a laugh but the long lasting advertising results will be minimal. If you choose products that you and your colleagues use in the office, chances are your customers do too.
Promotional business gifts both reinforce what it is you do and also help ensure that your customers can easily contact you when they require your products, services or facilities. They help to keep your clients focused on your business and they also demonstrate how much their business means to you.
Business gifts that remain on the desktop or are carried around the office like promotional mugs also have the potential to advertise to people and businesses that are not familiar with you. This is a bonus!
You will find the best deals for promo gifts online. This is where you will find the lowest prices and the fastest lead-times. I always recommend obtaining samples before placing a bulk order. Pictures can lie and often do. It is always better to be safe than sorry and this simple step will help ensure your customers only receive the best.
Posted by Dan Toombs