What could be a better promotional gift than a mug? Everyone has the favourite mug that they use day in, day out which sits on their desk or work area constantly in the face of its recipient.
Below are a few popular ideas on how to use promotional mugs proactively in your company or organization:
- Mugs being chunky and heavy are relatively expensive to post. Therefore for the most cost effective marketing tool why not have a store of one or two hundred at your premises. When clients, suppliers or even sales people visit you can hand them a mug printed with your details. The recipient then takes it away and hopefully uses it daily at their work place displaying your message.
- Another idea is to present anybody that registers on your web site with a promotional mug. Although a postage charge will be incurred for this option it would be more than worth the expense. If your potential customer has registered on your web site then they are already interested in your products or services. Therefore sending them a gift in the form of a mug with your logo and details will ensure that after the initial contact with you they will not forget about you. It is worth noting that there is very good quality packaging available for mugs such as Styrofoam postal boxes and card boxes printed in full colour.
- The most cost effective way of using printed mugs as a promotional tool would be to hand them out at an exhibition or trade show. You can then reach hundreds of people as they visit you to enquire about your services. They can then be handed this gift on which you can advertise your services and products to maximum effect.
You will then ensure that after investing in the time to attend such an event that your name will long be remembered after the event to gain maximum exposure from your marketing methods.
I hope that the above information has maybe prompted you to consider the use of promotional mugs in your marketing campaigns. Corporate mugs really are a great gift that will not be disposed of in a hurry. Everybody needs a sturdy mug! If you choose well, the mugs you hand out could become your customers’ favourite mugs which means daily advertising for you for months if not many years to come!
Posted by Dan Toombs
Tags: Promotional Mugs