Do you give your customers and employees Christmas presents?
What a great way to let people know that you are thinking of them. Promotional Christmas gifts are usually purchased in small quantities and given to your top customers or employees that have really made a difference to you and your business.
Think of the products that you use every day and that should give you a good idea of what your customers would appreciate receiving.
Unless you know your customer quite well and know what their favourite brand of wine is or their hobbies, I generally tend to stick to promotional desktop gifts. These will more often than not give you the biggest bang for your buck. Here is why…
Every day we sit at our desks working. Often we could be on the phone or speaking to a colleague or customer across our desks. The desktop is therefore hot property. Offer your customers and employees a quality gift that sits on their desktop and it could remain there for years.
You could purchase good quality metal desk clocks. This is the type of gift that people will look at regularly. If you take the time to have your logo printed or engraved on the front, your contact details need rarely be out of view.
For your computer savvy customers you might like to look into the many different USB products on offer. There are USB hubs, calculator/clock mouse mats, USB fans and USB reading lights just to name a few.
The key to a successful Christmas time promotion is to look for gifts that people need or enjoy using.
I will never forget the year I received a cheap plastic luggage tag from one of my biggest suppliers at the time. I hope this does not make me sound snobby. Luggage tags have their place and are perfect for bulk mail shots and given away at exhibitions.
But this was different. I was one of my supplier’s biggest customers but rather than acknowledging that they sent all of their 2000 customers a plastic luggage tag as an end of year thank you gift.
Instead of sending gifts to the masses which could give your customers and employees the wrong impression or even make you look cheap, try to look for better quality gifts and purchase fewer of them. Thanking your top 100 customers and/or employees can be done quite inexpensively and will keep you in their thoughts.
What is the worst promotional gift you have every received? Have you ever received a surprise gift from a good supplier. Last year I received a case of really nice wine from one of my suppliers and their gift went down very nicely! How about you? Please feel free to share your ideas, thoughts and/or experiences by leaving a comment here.