“Communism doesn’t work because people like to own stuff.” Frank Zappa.
It’s true – people do like to own stuff especially when it is free! This is just one of the reasons that promotional merchandise plays such an important role in business promotion.
Do you have a product or service you are trying to promote to your target customers? Perhaps that sounds like a silly question but bare with me…
If you have a product and/or service you want to promote then why not promote the actual solutions and benefits your customers will experience by using your company. This can be easily done and your message made stronger with promotional gifts.
Let’s say, for example, you own a restaurant cleaning business. You could send your target customers plastic printed pens with your name and telephone number on them but honestly that would not achieve the best results. There are a lot of businesses that do the same thing so show those target customers the benefit of using your company.
The promotional pen was not the problem. Promotional pens are excellent promotional tools. To get the best results you need to print a logo, telephone number and web address. You then need a catchy tagline that will make them think of you. Something like ‘We Do The Cleaning – You Have More Time.” is a perfect example of a strapline one of my recent customers used.
It is important to give away gifts that your customers will want to own. Things they will use regularly such a promotional pens, mugs, mouse mats and other desktop items are all good examples. Your message will be even more powerful if you can tie a good tagline and promotional product together. Some examples I have seen are as follows;
Promotional Mouse Mats: “Blogging Advice at Your Fingertips”
Promotional Pens: “Sit Back and Dream About our Coffee” – This tagline was advertising a popular coffee shop in the UK. It was quite effective because the people using the mug would most likely be drinking an inferior instant coffee at their office or home.
I think you get the idea.
Promotional gifts are very effective business promoters but if you give useful gifts that list the benefits of using your business you will get much better results.
Do you have a killer tagline you would like to share? Perhaps you are wondering what promotional gifts would work best for you. Please leave a comment and I will try to offer you a few ideas.
By Dan Toombs