I was just contacted by a woman who said she needed pens in a hurry. ‘When do you need them,’ I asked. ‘Tomorrow!’ she answered in a quite, pleading whisper.
I receive similar phone calls almost every day from people who have left things a bit late. Luckily for them, there are many different promotional gifts that can be express printed.
But think of what could have been if they had only left themselves a little more time.
Promotional gifts get results but properly planning your promotional gifts campaign will achieve sensational results.
Here I would like to offer you 3 tips that will get you the results you want from your promotional gifts.
Target Your Customers
Try to find gifts that your customers either need or will enjoy using. Useful gifts work best. Promotional items such as printed pens, notepads, photo mugs and highlighters are all examples of promotional items that your customers, regardless of their industry will use regularly. If you cater to a specific niche such as walking clubs, you may wish to offer your customers well thought out gifts they will use like sports water bottles, walking sticks and printed backpacks.
Allow yourself time to find what promotional products are best for your target customers.
Look for Better Ways to Present Your Gifts
A good quality promotional pen will promote your business just fine. A promotional pen presented in an attractive clear pen tube or full colour printed plastic case will do the job even better. Presentation is a key factor in the most successful promotional gifts campaigns. Why not present your customers with a t-shirt wrapped in a nice clear plastic sleeve or give them a photo mug in a personalise card and clear plastic box?
Get the presentation right and you are bound to make a big impression.
Take Time at the Design Stage
Don’t just jump in and buy. Look for promotional items that can be personalised to represent you as you want to be represented. If you have an attractive printed catalogue cover and brochures, why not have that design printed onto full colour printed pens or photo mugs. Many gifts such as promotional stress balls, mouse mats, trolley keyrings, pens and notepads can all be made to order in your company colours, Pantone matched to perfection.
The most important part of getting the most out of your promotional merchandise campaign is time. Time allows you to find the perfect design for your promotional items. Time is what you need to properly consider your customers’ needs. Time is what is required to look properly into the many ways of presenting your promotional gifts.
Have you ever left ordering your promotional merchandise to the last minute? What were the results? Have my recommendations given you any ideas for your next marketing campaign. Have I left out anything you feel I shouldn’t have. Be sure to leave a comment and let me know your thoughts.
By Dan Toombs