It goes without saying that the more you know about promotional merchandise the less you will pay for it. Take some time to learn where to find what you are looking for and not waste time with those suppliers who are either too expensive or do not offer the service.
In this article we will look at 5 ways you can promote your brand for less using promotional merchandise. Follow this advice like many other have and you will save on your text promotion.
Allow Yourself Time
Every day I receive phone calls from panicking people who have left things a bit late. Yes there are hundreds of promotional gifts that can be express printed in as few as 24 hours but leave it this late and you will be limiting yourself to those products. Many suppliers still charge an express fee though I don’t know how they stay in business doing so.
By allowing yourself time you will have thousands more products to choose from. Many promotional items can be manufactured and imported directly from the manufacturer by good promotional gift suppliers for additional savings.
Expect Amazing Service
You should not be penalised just because you left placing an order a bit longer than you should have. You should also not have to pay extra for typesetting or redrawing bad artwork. Professional suppliers who appreciate your business should have no problem doing this for you!
Keep Your Supply Chain Short
It does not hurt to ask whether your supplier imports their promotional merchandise or not? By asking around and checking prices you will often find suppliers who work directly with Far East manufacturers of promotional merchandise. Finding these suppliers and cutting out as many middlemen as possible will help keep the price down.
Know What You Are Looking For
At the end of the day, none of us are looking for products. We are looking for outstanding results. Finding a supplier that is the cheapest does not mean you will save money in the end. You want a supplier who will offer you the results you want at a competitive price and excellent service. Your supplier should be passionate about what they do and convince you that the dream promotional you so desire is exactly what they have on offer.
Ask for Pro-Forma Discounts
Some suppliers will offer you up to 10% off their normal retail prices if you pay up front or on despatch. This is an excellent way to save a large sum of money. Pay with a credit card so that you do not lose out should your supplier not deliver their side of the bargain.
I hope I have offered you some advice you can use. Many people have used this advice and realised huge savings. Have I left anything out that you think I should have included here? Please feel free to share your thoughts or experiences by leaving a comment.
By Dan Toombs