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Are you considering using blogging and article marketing to promote your business?

If you are, you are going to need to dedicate yourself to quality articles. This means that you can forget about those automated article writing programs (the results really do read like a robot wrote them), and you probably won’t want to outsource to overseas writers.

I strongly recommend writing all of your articles or having someone within your organisation do so. No one knows your business like you do, after all.

The difficulty with this, is that writing often takes up a lot of time and you may need to outsource to keep your blog live and popular.

Even professional writers often do not write fast enough to support an entire blog/article network all on their own. So the trick is maintaining control over all of this content.

It’s sort of like being a magazine editor as opposed to being a staff writer. An editor probably has a background in writing, and they might sit down and write an article now and then, but their primary duty is to control and dictate the content of a magazine.

They come up with ideas for articles, hire qualified talent and they have final say on what goes in and what gets scrapped. That’s what you’re doing, only on the web instead of in print.

If you’re new to all this blogging and article marketing, here are the core three tips you need to keep in mind to control your content and increase your sales.

Hire Strong Talent

You need to hire writers that you can actually trust to take what you’ve briefed them on, and write a good article or a great blog post with it. If you find yourself giving them dozens of notes on every single article, then you have to ask yourself: are they really this hard to work with, or am I?

There’s no point in spending more time correcting your writers than it would take to have written the article yourself, so hire someone you can simply trust with the articles so that a proofread and a correction here and there should be all the control you feel the need to exercise.

Quality and Quantity: They Both Count

Nobody’s going to read a poorly written article to the end, and nobody’s going to subscribe to a blog that’s only updated once a month. Quality and quantity are both incredibly important. Finding the balance between casting a wide net and spreading yourself too thin may be tricky at first.

Over time you will know what you are able to do yourself and how much you need to outsource.

Cover a Wide Range of Topics, but Keep it Focused

Each blog will focus on its own subject, each series of articles will have its own topic, its own style, but it should all form a pattern when it comes together.

My blog, for example focusses on low cost ways to promote your business. That is therefore something that needs to be discussed in every post.

One series of blogs could be focused on where to find trade priced promotional gifts while another series might be creative copywriting, but the bottom line is this: by the time the reader is done with your article, you want them to be interested in the services you offer and follow your blog.

At CompuGift we specialise in new marketing techniques. We can offer advice on using promotional merchandise, copywriting, blogging, article marketing, search engine optimisation and social media.

By Dan Toombs