We are in one of the most interesting and challenging times ever to be in business. If you play by the new rules of marketing you can promote your business for less than ever before. If you don’t, chances are you will get left behind. In this article I would like to recommend three ways you can actively promote your business, increase your sales and take advantage of our exciting and changing times.
Give Promotional Merchandise
One of the least expensive ways to build your brand and create an interest in your company is with the use of good quality and useful business gifts. Products such as promotional pens, personalised mugs, mouse mats and other desktop gifts will get your logo and details in front of your clients.
Such promotional items help ensure that your details are to hand when your target customers next require your products and serices. Giving gifst that are needed regularly and that your customers will enjoy owning work best.
Unlike magazine advertisement, telesales and television commercials, promotional gifts are looked at and sell your products and service for an extended period of time. If your customer uses a low cost Parker Pen that you give them for a year they will be seeing your logo and details for a year! Over time that offers excellent value for money.
Get On Twitter
If you do not have a Twitter account yet, then you need to get one now. It’s free and offers so much potential to grow your business and to learn from others.
Twitter offers you a chance to network with people who you may never have come into contact with. It is important, however to use Twitter correctly and not to spam your new followers – if you do you will soon find yourself unfollowed.
I highly recommend a book by Joel Comm called Twitter Power. Comm offers excellent advice on how to make the most of your business Twitter experience.
Blogging and Article Marketing
Do you have a blog yet? I recommend getting started by writing good quality and informative articles and submitting them to article submission sites such as EzineArticles.
Blogging and article marketing are very similar and practicing first with article marketing is a good place to start. Once you get started, you will want an integrated blog which is part of your website. You should update your blog daily with information about your products and/or services.
You will be amazed at the new business that comes your way by simply writing about things you are passionate about.
If you write your own articles it will only cost you your time. If time is not on your side, you may want to look to others within your organisation to write the blog for you.
By Dan Toombs