Choosing cost effective promotional merchandise can be one of the greatest challenges for the business owner. It is important to search for promotional products that will attract new customers and keep those long time loyal customers loyal.
This task is made even more frustrating when you do not realise instant results. Often this has led small business owners and even a few larger businesses to slim down their marketing budgets.
This is not a good idea.
You see, when you use good quality promotional pens to promote your brand, you know that you are giving away gifts that will be used and will ultimately achieve excellent results over time.
Following are a few ways to use promotional pens and gift pens in your marketing that will get you the results you want.
Give Promotional Plastic Pens Around the Office
Whether you have a lot of staff or just a few, ensuring a good quantity of logo printed pens are scattered around the office is a good idea. This will help increase brand awareness with your employees and any visitors. It will also ensure no one needs to go looking for pens around the office.
Give Away Good Quality Plastic Pens at Special Events
Whether you are exhibiting at a trade show or doing a direct mailing campaign, ensure your good customers receive at least one quality plastic pen – more if you can. Quality is the key word here.
Remember that although cheap plastic pens may seem like a good idea at the time, over time they could do you more harm than good. They could even make your business look cheap.
Give Quality Metal Gift Pens to Top Clients
You should give all of your customers plastic promo pens but if you have a few top clients you really want to impress, nothing beats the name brands! Look into the selections supplied by Parker Pens, Lamy Pens, Cross Pens and Waterman.
Giving a name brand pen will show your customers how much you appreciate their business. These name brand pens can be used for many years.
If you are on a budget, check out the slightly less expensive range by Balmain. These gift pens write smoothly and look fantastic.
One Final Thought
Let’s say you purchase 50 Balmain gift pens at £7.50 each. This could look like a lot of money to the small business owner. At first it could be. But when you consider that business gifts that are needed often and are of good quality can be kept for years, they are an amazing value for money.
Let’s see… 25 pens at £7.50 each is £375.00. Over a year, you are paying less than a pound per day to advertise to your top 50 customers! Not bad if you ask me.
By Dan Toombs