When sourcing promotional pens, the best information will be found from those who test and write about pens. This makes sense. There are those who simply sell these popular promotional products hoping for the best and there are those who actually know about and write with the product they sell.
Simply typing in ‘promotional pens’ into Google or Bing is bound to bring up some good results. But often the sites that appear on the first page are there because their owners are search engine optimisation experts and not necessarily promotional pen experts.
A few of my competitors, for example, have high ranking sites on Google in the UK but their pen definitions are written in broken English by someone who probably knows very little about the products.
I recommend searching for sites online that offer the information you are looking for. If you find a pen you really like, don’t stop there! Key the pen name and brand into Google and Bing and see who is writing about them.
Find the people who are passionate about the writing instruments they sell and can offer you not only the positives but the negatives of the promotional pens they sell. Personally I spend hours testing different brands as I understand that most of my customers will not have the time to do so.
Searching for promotional printed pens can be a difficult chore. Try to type as much information into the search field as you can. For example, if you like promotional Senator Pens, type in the models you like. Don’t just type ‘promotional Senator pens,’ type ‘Promotional Senator Challenger pens’ if the Challenger is your pen of choice.
This is called long tail searching and it will bring up much better results. Doing so may even help you find companies who have used the pens and can give you the pros and cons. Is that not what we want when we are looking at spending a considerable about of money on pens? You wouldn’t purchase a car without test driving it would you?
There is no better way to get to know a promotional pen than to ask for a sample and to write with it. This is not always possible due to short lead-times. Long tail searching is the next best thing as it puts you in touch with the promotion pens companies that know the pens you want, best.