Promotional t-shirts are one of the most effective means of advertising your business. In addition to promoting your brand, they are one of the top ways to generate traffic to your trade show display. With a little strategy and creativity, it’s easy to use them to gather an audience around your booth.
Wear Them Yourself
When your representatives are all wearing matching clothing printed with your business logo, it creates a strong visual impression. Well-designed, attractive and recognizable logos are an instant draw. When customers see that many printed t-shirts at once, they will probably wonder if they can get one of their own and walk over to ask.
One way to draw instant attention is to wear black or a variety of colours. Black shirts look sharp and are highly sought after. A wide variety of colours also captures people’s interest, and can help you stand out in a sea of white shirts.
Use Them As Part Of Your Display
Hanging logo printed t-shirts creatively is a great way to entice customers to your booth. Hang them high enough so that people can see them from a distance. Tightly folded shirts at the back of your display will only be seen by “drive by” traffic and won’t do much to attract a crowd. When visitors see them as soon as they enter the building, they will make it a point to stop by your display.
Give Them Away
From a customer standpoint, promotional shirts are some of the most desirable items to come away with from a trade show. They are useful, practical, and if your shirts are good quality, they are guaranteed to be worn. When visitors see others with your t-shirts draped over their arms they are more likely to walk over to your display. Some may even approach people to ask where your display is located.
Place promotional clothing prominently and within reach. When passers-by see the activity at your booth, you will soon have an audience several people deep looking for the right colour and size. Offer children’s sizes and the crowd around your display will grow quickly.
People tend to wear logo printed clothing right away. They may wear your company’s t-shirt in their hotel or around town, and may even wear it if they return to the show. Clear logos and attractive designs will make visitors check their exhibitor lists to find your booth for a shirt of their own.
Want to get your logo out and about promoting your brand? Promotional t-shirts will do just that.
By Dan Toombs