Business owners are always looking for better ways to promote their companies. Trade shows are the perfect venue. After all, there is a captive audience looking to make industry connections and spend money on products and services. Of course, exhibitors have to compete for the audience’s attention.
Some exhibitors advocate giving away lighthearted and “gimmicky” items. Their rationale is that everyone else is giving away the same old pens, boring office supplies and unimaginative mouse pads. They feel that wilder is better when it comes to getting customer’s attention at trade shows.
Off-the-wall promotional items will certainly catch a customer’s eye. They may even be popular with customers who want to take the items home simply for the novelty factor. But after the show, how much interest is there in a product that really serves no purpose?
The fact is, when promotional products solve a problem or serve a function, people keep them. These items are taken to work, placed on desktops or placed carefully within reach in a top desk drawer. These are the things that don’t get thrown away or forgotten.
One of the things you will notice at any trade show is the number of visitors carrying logo-imprinted bags. This is because people get tired of walking around with their arms full. Observant exhibitors know this and provide promotional bags to solve this problem for them.
How likely is it that the customer will keep these bags around? They will if they are useful or unique in some way. Oversized bags and comfortable handles are practical and useful. People tote these bags everywhere from school to shopping, displaying a logo for years. Bags might not be trendsetting or humorous, but they certainly are effective.
Throughout the workday we all have to do mundane tasks like opening mail, drawing straight lines, taking measurements and sharpening pencils. We reach for letter openers and rulers several times per day to do these jobs for us. No one wants to throw away a handy gadget or tool from a trade show, especially one that works well.
Providing practical items that solve problems is a sound strategy. Recipients keep these things on their desks for years.
There is a reason why pens, coffee mugs and mouse pads are among the most popular promotional gifts: People love useful items. Pens, mugs and mouse pads are probably the most-used desktop items in any office. It makes sense to put your name on items like these. These high-demand promotional gifts are the least likely to be discarded or forgotten about. Popular styles and colors may change, but useful gifts will always provide lasting value. An item with a short shelf life doesn’t provide much value at all.