Archive for April, 2011

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Promotional T-shirts- Promoting Your Brand to The General Public

Friday, April 22nd, 2011

Promotional T-shirts will get you noticed!

Are you looking for a catchy way to promote your brand to the general public? In my opinion, there are few ways to do this that are better than promotional t-shirts. Your customers will love receiving the logo printed clothing. Each time they wear the promotional t-shirts they will be attracting attention to your brand and message.

Few people will not be able to find a use for a free logo printed t-shirt. Personally I must have about fifty – some I wear regularly. I have had a couple for years which I wear out with friends and work colleagues further promoting the brands of the companies that had them printed.

This is why promotional t-shirts make such amazing promotional gifts. They just keep promoting and promotion for as long as they are worn.

Often it is the colour of the shirt that says just as much as the logo and message that is printed on the front. I you have a company colour that people associate with your brand, look for promotional t-shirts in that colour. One popular printed t-shirt brand – Slazenger – offer a rainbow of popular colours.

Promotional t-shirts can be used as free giveaways or as prizes and incentives. Hand them out at your next trade show or offer them as an incentive to your staff to hit sales targets. If you are lucky, you may even have a logo that people will pay to wear such as shirts printed with popular alcohol brands, restaurants, bars and cars.

At the end of the day, there are hundreds of popular ways to attract attention to your brand. Promotional t-shirts are some of the most popular. You don’t really even need me to tell you this as it is obvious. Look around at the people around you. How many promotional t-shirts can you see in an hour? Chances are quite a few!

Promotional shirts can be printed on the front and back which is the most popular place to print them. You might also like to consider printing near the collar or on the sleeves. Printing in unusual places attracts attention as well.

At CompuGift Limited, we specialise in promotional clothing. Why not call us today to discuss your requirements. We would be happy to arrange for you to see samples of the promotional t-shirts that are of interest to you.

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Promotional Notepads- Getting Your Logo on you Customers’ Desktop

Thursday, April 21st, 2011

Think about the last time you used a notepad in some shape or form. Whether it be an A7 sticky note or a large A3 desk pad, we all use them regularly if not daily. This offers you an inexpensive means of getting your logo and details in front of your important customers. Whatever your budget, there will be promotional notepads available for you that will keep your business or organisation promoted.

Promotional notepads are often overlooked as promotional products or they are hidden away in a conference folder. There is nothing wrong with placing them in a conference folder – in fact it is a very good idea! But if you are on a tight budget, there is also nothing wrong with giving them away on their own.

Like any promotional products, your promotional notepads should be of good quality. You might even like to look for pads manufactured out of recycled paper. This is a good way to show your concern for the world we all share. Often these eco paper pads are more expensive than other paper notepads but they shouldn’t be. Be sure to check prices or simply use CompuGift for the best prices around.

At CompuGift we are and always have been Internet based. We do not have sales staff on the road or fancy showrooms. Instead we offer excellent service which includes our free samples service. If you find a promotional pad you like on our site we will happily send you samples for your consideration. Usually this is a next day service. Our way of doing business is cheaper and you will realise the savings!

Following are some of the most popular combinations that you may wish to consider.

1.) Conference folder with pad

This is the most common way to hand out paper pads. Conference folders make ideal gifts for conferences and other meetings. They have the potential to promote your business for a very long time.

2.) Paper Blocks

Chances are you have seen these before. Promotional paper blocks usually have between 250 and 1000 sheets. Many can be printed on the sides in brilliant full colour and also on each sheet. People use these sheets of paper to jot notes which they pass on to their work colleagues offering your brand even more exposure.

3.) A4 and A5 Note Pads

We all need them. These low cost promotional paper pads are often kept on or around the desktop. They are perfect for companies wanting to start an ongoing campaign of sending their customers low cost but necessary promotional products on a regular basis.

4.) Sticky Notepads

Whether you go for the famous 3M Post-it pads or a generic brand, these useful paper pads will help stick your brand and message in front of those who really matter.

You will find a large selection of top quality and eco friendly promotional notepads at compugift.co.uk. Give us a call today to discuss your individual requirements.

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Promotional Mini Fans For Your Promotional Summer Campaign

Wednesday, April 20th, 2011
Promotional USB folding fans

A deluxe USB promotional folding fan.

The warm months are approaching and it’s probably time to start thinking about your summer promotional campaign. Promotional mini fans are the perfect promotional gift for the warm summer months. Lightweight, compact and very portable, the mini fan can help to cool off your customers while promoting your brand and message. Tagged with your logo and company details, the promotional mini fan can be an outstanding complement to your existing brand promotions or handed out as a singular promotional item that will serve to remind its user of your company’s products and services.

Your promotional mini fan is available in a good selection of attractive colours and styles to represent your organisation in a personalised fashion. Choose your corporate colours or match it to an existing promotional item or campaign that has its own colour scheme. The compact mini fan can incorporate your desired colours on its body, rotating blades and tote strap.

For a few extra pounds, the blades on your promotional minifan can display a lighted message when they spin. The body has a large enough printable area that can feature your company information just as well as many other available promotional products, such as promotional key rings, stress toys, and fridge magnets, to name a few.

The promotional mini fan can be had with additional functions as well- such as a flashlight. Having a multifunctional promotional product obviously increases its usefulness, meaning your promotional mini fan can serve double-duty as an advertising tool. The mini fan is also available with a misting feature that adds to its functionality as a summertime item. With the press of a button, your promotional mini fan will release a fine vapor mist along with its concentrated gust of cooling wind. With features like these, people will be clamoring to get one of your minifans so that they can keep cool.

The mini fan is a perfect promotional item for distributing at outdoor events. They make an excellent promotional item for a sports team to hand out as fan appreciation gifts during the warm season. They can even be sold at events like music festivals, where the festival-goers will be happy to pay a few pounds for a personal cooling item. Package your promotional mini fan with another item, such as a personalised sports bottle, and watch your audence cool themselves down while your organisation’s brand is being prominently and happily promoted.

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Use Promotional Products To Raise Funds For Your Scout Organisation

Tuesday, April 19th, 2011

Scouting has been a way for young and teenage boys to grow mentally and spiritually since the beginning of the last century. Fundraising and awareness campaigns have always been a part of scouting, and there are many different kinds of promotional items that can help to acheive that goal.

Whether you are recruiting for the youngest kids or all the way up to the Explorer division, it’s important that your promotional merchandise and apparell represent the quality you demand in all recruits. Here are a few ideas to make your next fundraising drive a successful one:

Promotional apparel is a great way to spread the word of scouting at any level. Hooded sweatshirts, promotional t-shirts and even embroidered polo shirts can be sold at a modest profit, while promoting the positive aspects of scouting whenever worn. Promotional apparel can be used as a general statement or to commemorate a special event.

Pocket knives have always been a standard tool for scouting, and there are plenty of knives of all colors and styles to represent your troop. The top makers of these utility knives offer a huge selection of knives ready to be imprinted with your troop information and logo.

Be Prepared- A scout should always be ready to take notes, and there are promotional pens and notepads of all styles that can make a great impression with both scouts and any other user. Pencils can be ordered with your scout notepads so that they can be sharpened with the aforementioned knives.

Food items are very popular fundraising items for the scouting organisation. Boxes of chocolates and other assorted sweets are usually big hits as promotional fundraising items and can be offered for sale either by individual scouts or set up as a retail display in any kind of shop.

Calendars can be a year-round advertisement that can be sold a a very nice profit while promoting a different aspect of scouting each month. The promotional calendar is very easy to tote in large numbers for door-to-door solicitation. The promotional calendar can be printed with a yearly schedule of events and will be a welcome item for practically any household.

These are but a few items that your scouting organisation has available to use as fundraising tools. For more information about these and other items contact compugift.co.uk for further details and ideas.

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The Top 5 Promotional Gifts as of Right Now

Monday, April 18th, 2011

There are many kinds of promotional gifts available for your organisation to hand out as corporate gifts. Whether you are trying to build a brand or increase awareness of an existing brand, the following five items have been shown to be the most popular with both those giving and receiving the promotional gifts-

5) The Conference Folder-

No matter what kind of seminar is taking place, a promotional conference folder that dictates the theme and outline of the event is almost mandatory.

These can be simple vinyl ring binders or a classy leather bound folder with your logo emblazoned upon it. Finish it off with a promotional pen and notepad on the inside.

4) Promotional USB Flash Drive-

A relative newcomer to the promotional gifts industry, the USB flash drive can be shaped to resemble many different items that can tie in to just about any service or industry. The USB stick can be coloured to match your corporate logo and even preloaded with your company presentation.

3) Keyrings-

The promotional keyring is popular for several reasons- aside from its portable size, the promotional keyring can be a tasteful promoter of your brand whenever keys are used. Choose from several materials, such as metal, leather, rubber or hard plastic. You can even have a stress toy attached to your promotional keychain.

2) Promotional Pen-

One of the most popular promotional gifts of all time, the pen has the potential to market your brand for months or even years. No longer just available as a plastic throwaway item, promotional pens are available in materials ranging from eco-friendly recycled and biodegradable materials to premium quality pens suitable for executive gifts.

1) Promotional Bags-

If you participate in trade shows, promotional bags with a large print of your company logo are a must. Once again, you have many materials to choose from- from eco-friendly sustainable materials such as paper, sustainable cloths or recycled plastics to premium papers and plastics. The promotional bag works well as a trade show giveaway because people will use it to store the other promotional items they receive throught the event.

Promotional gifts are powerful tools for promoting your brand by being useful items that advertise for you. Pound for pound, the promotional products you choose can be one of the most effective advertising items available for growing your brand.

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Promotional Products- The Four Basic Categories

Wednesday, April 13th, 2011

 

 

Promotional products can be broken down into four basic groups. If you are unclear about what kinds of promotional products would best suit your marketing needs, this quick list will provide the information you need to narrow down what type of promotional items will best help you to acheive your marketing goals.

 

Branded or imprinted giveaway items-

This category is the broadest of all and covers most every item that is considered a promotional tool. Branded promotional items are meant to be given away for the purpose of brand exposure. Popular items in this category include but are not limited to pens, fridge magnets, calculators, calendars, notepads and stress toys. For these items to be most effective they must be useful with a clear imprintation that leaves no doubt about what message they are to convey.

 

Branded items that are sold at or slightly above cost-

Promotional items can also be things that people will pay money for, such as apparel, caps, beverage mugs, computer-related products (mousemats and flash drives) and pocket knives. These types of promotional items must be desirable enough so that people will view them as must-have items.

 

Branded items given out as incentives for achieving certain goals-

The recipients of these types of promotional items are usually employees who meet or exceed certain standards specified by either an employer or outside vendor. Quality crystal and glassware are popular in this category, as well as fashionable apparel.

 

Branded awards-

This type of promotional gift can be a trophy or wall plaque imprinted with the name of its recipient and the designated acheivement, such as “Top Producer” or “General Excellence”. These promotional items are not always limited to trophies or plaques- they can also be designer clocks or executive desktop items such as quality pen sets or picture  frames.

 

Whatever promotional item you may need, Compugift can help you to make the most appropriate choice for practically any scenario that calls for a promotional gift. For more information about how we can help you and your business please contact us today on 01642 782455.

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Promotional Keyrings- Enhance Your Brand With Poise and Taste

Tuesday, April 12th, 2011

 

 

Often times promotional gifts are gaudy trinkets passed out willy-nilly to anyone that will take them. While there are some people that will accept anything that is free, you more than likely would prefer to have your promotional gifts seen as something special and unique. Promotional keyrings, when done properly, can act as an ambassador for your brand for a relatively long period of time.

Here are some tips to help you choose a promotional keyrings that people will want to use to carry their keys with.

 

The first thing to consider is the material used. Many people will prefer something that is soft if it is meant to carried in a pocket. Leather is an excellent material choice for this type of key fob. The soft and supple leather keychain can be either imprinted with ink or stamped for a two-toned appearance.

The leather promotional keyring can last for years while promoting your brand in a very stylish way. The leather keyring can be straight leather only or decorated with a hard plastic or medal medallion for added finesse.

 

If longevity is not an issue, promotional keyrings made from soft rubber have practically unlimited possibilities in regards to what shape they can be made in. For example, you can hand out rubber key fobs in the shape of a fish to promote your sushi or fish and chips shoppe. Keep in mind that the ink imprinted on this type of key ring will eventually wear off,  which makes them best used to commemorate an event.

 

Hard plastic promotional keyrings are the most affordable, but like the soft rubber fobs, the ink will rub off eventually and your promotional key ring will no longer be useful as a brand recognition tool. However, the hard plastic keyrings can be made with very bright colours- many people will prefer this feature, especially those who are prone to forgetting where they left their keys.

Some plastic promotional keyrings have an encapsulated imprint so that the print never wears off.

 

If you really want to hand out a coveted promotional keyring, metal materials will do the job nicely. If your promotional key fob has a dual purpose, such as a branded pocket knife or bottle opener, you can expect your promotional gift to be a huge hit. The best way to choose what style of promotional keyring is by asking yourself “is this something I would be proud to carry around and display myself?”

 

Promotional keyrings have the ability to work as promotional tools due to the simple fact that your brand will be noticed every time it is used, whether it is unlocking a door or starting an auto. If you want to convey a message of class with your promotional gift, a stylish keychain can be a very effective tool.

At Compugift we pride ourselves on having one of the largest selections of promotional products available, including promotional keyrings that can effectively advertise virtually any kind of organisation.

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Attracting Targeted Traffic to Your Website

Monday, April 11th, 2011

Targeted traffic refers to those visitors who are specifically looking for what you have to offer. It could be a product or a service or it could simply be information. Simply put, targeted traffic is that group of visitors who are most likely to turn into customers.

Your business needs targeted traffic for several reasons. First, you want to attract people who are interested in your product, especially those who are ready to buy. Whether you are selling physical products, services, or if your goal is to get prospects to sign up for your email list, you want visitors who are likely to perform a certain action. Therefore it is critical to target that specific group of people through your marketing efforts.

Second, you want people to stay on your site. When visitors reach a site and stay, this has a positive effect on a site’s rankings. When people reach a site and quickly click away, this usually means that they did not find what they were looking for. This could be because the website description was not clear, it was not what they expected, or they could not find any worthwhile information. When people stay and visit several different pages, it means that your page is relevant to what they were searching for.

Simply attracting traffic is not enough. Just because a website gets plenty of hits does not mean that visitors are satisfied when they get there. Effective marketing will make your site easy to find by those who are searching, and you, rather than your competitors, can capture their business.

If people are finding the ads in the margin more intriguing than your site, it’s an indication that their needs have not yet been met. The key is to identify who your prospects are, to zero in on what they are looking for, and to use that information to direct them to your website.

A careful analysis of the terms and phrases that people are searching for will give you a very specific and effective foundation for a marketing campaign whether it is through blog posts, article marketing or even pay-per-click advertising. Using these terms helps you to attract these potential customers. In other words, your readership is already out there, but you need to target them to direct their attention to you.

Broad, generic content is difficult for them to find, but when you narrow your content down to their specific interests and search terms, your site will rank higher in their search results. Also remember that when these visitors find your site valuable, they are more likely to share, bookmark and link to your site, creating more traffic and advertising for you.

At CompuGift we can help your business with inbound marketing techniques such as blogging and networking. We are also a leading online supplier of promotional gifts. Please contact us today on 01642 782455 to discuss your individual requirements.

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Using The Right Keywords Helps People Find You Online

Sunday, April 10th, 2011


If your online marketing efforts have consisted only of an occasional newsletter or email advertisement, you probably aren’t getting the results you would like. The good news is that once you get in the habit of sending newsletters on a regular basis, it’s only a small jump to blogging. Adding a blog to your site is probably the most valuable investment of time you can make in your business.

One of the most important aspects of a business blog is that it results in a great deal of content on your site. Even if you don’t consider yourself a writer, making regular (if not daily) blog posts will not only increase your site’s rank, but will also provide more opportunities for people to find you. By adding new content to your site on a regular basis, you will help your site place higher in search engine results. This means that your website won’t be buried under dozens of other similar results.

To maximize this effect, be sure to use the correct keywords in your blog posts. The correct keywords are the ones that people are typing into the search box when they search for a particular product or service. Using the Google keyword tool or one of the many keyword finders on the market, you can find not only the most searched-for terms, but also any related terms that people enter. By using these terms within your blog posts, you can increase the chances that a searcher will find your blog post in the results

Remember to use keywords and phrases naturally within the text. Overusing keywords or repeating them until the material sounds artificial is known as “keyword spamming” and can have a detrimental effect. Search engines are sophisticated enough to know when the text is naturally full of relevant information and when keywords are being used simply to bump up ratings. Blogs and websites with more relevant information are the ones that will be returned in the search results pages. The more relevant information you have, the higher your site will rank and the greater the likelihood that people will visit your site.

At CompuGift we can help you market your business.  We have vast experience in blogging, search engine optimisation, social media and of course, promotional gifts.

 

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Marketing Your Business Online – Where To Begin?

Saturday, April 9th, 2011


Whether you are creating an online presence for your offline business or need to take your existing website to the next level, marketing your business online requires a plan of action. If you are new to internet marketing, it can be hard to decide what to do first.

 

Blogging, social networking and email marketing are all important, but it can be difficult to jump into all of it at once. Breaking it down into steps can make your marketing campaign more streamlined and effective.

The first step is to take a good honest look at your website. Is it clear and easy to navigate? Can customers find what they need? If you are not getting much website traffic, or if people are visiting your site without placing orders or contacting you for more information, it may be time for an overhaul or a new look.

 

Busy backgrounds, a lack of information or photographs and fonts that are difficult to read make visitors leave in a hurry. It’s also important to keep websites up-to-date with fresh, current information. Check to make sure the information on your site is up to date and that all the links are working.

Once your website is up to speed, it’s important to start reaching out not only to your existing customers, but also to prospects. There are two very important reasons for this.

 

First, staying in touch with your customer base keeps your name in front of them and sends the message that you value your relationship. The second reason is to generate traffic to your website. If you have never done any online marketing before, electronic newsletters are the easiest and least complicated way to start your marketing campaign.

Make sure your website features a form through which visitors can enter their contact information. This allows you to maintain a database of prospects that you can contact on a regular basis. Be sure to add any prospects that you have obtained offline, either through regular mail or in person via trade shows or other events.

At CompuGift we can help you with all of your marketing requirements, from social media, to website design, to SEO and promotional gifts. Give us a call today on 01642 782455 to discuss.

 

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