Archive for May, 2011

Anti-bacterial Promotional Products- Fighting Germs and Promoting Businesses

Friday, May 27th, 2011
Anit-bacterial promotional products

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Anti-bacterial products are great for promoting businesses of all types!

 

By now you’ve probably seen or at least heard of anti-bacterial promotional pens. You know – those attractive pens that were all the rage last year. Such promotional gifts became popular because they offered an answer to a problem. The best manufacturers even claimed that the living organism moulded into the plastic could kill 99.9% of 50 different common germs such as MRSA, E.coli and salmonella.

If you have customers in the food or medical industries where germ free environments are extremely important, then anti-bacterial products such as anti-bacterial pens will no doubt be of interest to you. Some come fully certified to kill germs for the life of the product. Each time the product is used, germs are killed and the workplace is cleaner.

But what if you don’t have customers in these industries?

These germ killing products did not become so popular just by being sold into and used by the food and medical industries!

In fact, demand has grown so much that you now have a much larger range of germ killing promotional products to choose from. Many are aimed at the office environment where a lot of us spend a good part of our day. These special products help keep illness at bay. They work away killing germs quietly while we go about our daily routines.

Manufacturers of these promotional products have focused their attention on office desktops where we work, pass papers, chat with colleagues and sneeze. Following are just a few of the great promotional products you can use in-house or give away that also happen to serve another important purpose: they promote!

Mouse Mats

Most of us have one. Now you can give away these essential desktop products manufactured with anti bacterial material and printed with your logo and details.

Promotional Mugs

Plastic and earthenware mugs are available. When you consider the amount of coffee and tea that is drunk every day in offices, promotional mugs like these could prove a real hit.

Pen Pots

Why not give your customers an anti-bacterial pen and a place to put it! Makes sense doesn’t it!

Coasters

These are the perfect follow-up gift if you like the idea of giving away anti-bacterial mugs. Or you could just order a pen pot, mouse mat and coaster desktop set.

I hope this has given you a bit of an idea of what is out there. Promotional products are an inexpensive way of promoting your business. Add to this the importance of killing germs and keeping staff and customers healthy and you will see why anti-bacterial promotional products are an excellent buy!

For more information on our new anti-bacterial range, please contact us on 01642 782455.

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How to Use Promotional Gifts and QR Bar Codes to Promote Your Business

Thursday, May 26th, 2011

QR barcodes for printing on promotional gifts

Have you got your QR barcode yet?

QR barcodes are the next big thing in business promotion

QR bar codes – that’s quick response bar codes – have been around since 1994. Only recently,however have they begun to play a larger role in business promotion due to the popularity of smart phones with built in barcode scanners. This opens up a new and exciting way for you to promote your business quickly and efficiently.

Increasingly, more business is being done through mobile devices. Printing your own QR code information onto your promotional gifts is therefore a very good move.

Think about it… If you aren’t the first in your industry to use this revolutionary technology, your competitors will be. You can either lead the pack or get left behind.

I know which I’d prefer.

Obtaining your own personalised QR code couldn’t be easier and at CompuGift we would be happy to help you with this.  We can also recommend the best promotional gifts to print your QR bar code on.

Each QR barcode takes only seconds to make and can contain information such as your web address, a special offer, your telephone number or all three!

What’s more, it is perfect artwork for printing onto the promotional gifts of your choice.

Once you have your free personalised code, your customers will be able to use their scanner phones to access your website, a special landing page and/or a special message quickly and easily on their smart phones.

Obviously, if you are going to the expense of having your QR bar code printed onto promotional merchandise, you will want to think about what you want to promote. The most popular bar code information is the company website.

Can you see how this could be very advantageous?

Consider the times you might have seen an advertisement promoting a website of interest. If you are like me, you probably noted it mentally with every intention of looking it up later but never did.

Qr code shirt

Want to wear your digital website on a shirt?

Getting your QR bar code printed on staff t-shirts at your next exhibition or on visible promotional products will create interest and tempt people to hold on to your details.

If you scan my t-shirt at the next exhibition you see me at, you will find a deal too good to pass up on your smart phone!

Do you want to ensure your target audience takes a look at your site? If so, it’s time to look into printing QR barcodes on all of your promotional material from business gifts to catalogue to business cards!

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Promote Your Business with Promotional iPad & iPhone Silicon Skins

Thursday, May 12th, 2011

promotional ipad silicon skin

The promotional iPad silicon skin

I don’t know about you but I would be lost without my iPad! I purchased it about a year ago and unfortunately it’s beginning to look it. Daily business usage along with my kids sneaking a game in when I’m not looking have led to scratches and marks that I now have to live with. That is until I talk myself into purchasing the new iPad2.

The same holds true for my iTouch and iPhone. There’s no going back. You, me and a lot of our customers rely on these Apple products to get us through our busy work days and to help us unwind.

iPhone silicon skin

Promotional iphone skin

 

 

As marketers, this opens up a new and fun way to promote our businesses. For the price of a mid range promotional pen, we can now have our logo and contact details printed onto one of those fancy rubberised silicon skins that are so over priced in the computer shops.

There is also a really nice hard shell for the iPhone and iTouch that can be printed in brilliant full colour. The iPad shell is not yet a stock item in most countries but initial market trials have proven successful so it is on its way.

Personally, the silicon skin case is my favourite. I’ve always like the look and feel of the product. As it is so expensive in most shops, it is also perceived to be of high value and a gift worth keeping.

This is just the type of promotional product that works best!

These products are very useful, look fantastic and have a high perceived value. What more could you want? Your customers will really appreciate such a well thought out gift.

The keyword phrase here is ‘well thought out gift’! IPad cases are not for everyone because we don’t all have one yet. But for those customers you know that do, it will do wonders for building your brand and relationship with the customer.

Think about it… Your top customers who use iPads or iPhones daily will see your logo and details each time they do. That is a lot of impressions for one low cost!

Anyone who has used a silicon skin cover for their phone or iPad will know that they don’t last forever. Why not give your customers a couple? In this day and age, there aren’t many promotional gifts that have the ability to promote your business as iPad and iPhone silicon skin cases can. Your important logo and message will not only be seen by the user but by everyone they encounter.

For more details, please contact CompuGift on 01642 782455 or check out our phone and computer range online at http://www.compugift.co.uk/_/Mobile-phone-holders

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5 Positive Attributes of Promotional Products

Thursday, May 5th, 2011

Would you like to know what makes promotional gifts such effective marketing tools? The answer is clear! It is their unique ability to get your logo and details in front of and in the possession of a targeted and well defined audience.

Think about it… Promotional products can be of great use to your target audience. They also have the added bonus of usually be appreciated. When you give such a gift personalised with your logo and details you are creating a buzz around your business. Your clients could be seeing your advertisement day in and day out at no additional cost to you.

Let’s look at some of the important attributes promotional merchandise have to offer.

Impact is easy to measure

You will know who has received your promotional gifts. By simply management of your promotional merchandise campaign you will know which items achieved the highest returns.

Promotional products can be easily integrated with other marketing campaigns

It is very easy to incorporate your promotional items campaign with other marketing techniques. Try offering a free promotional pen to social media followers or promotional mugs to those who take part in your online marketing survey.

Promotional products can compliment targeted marketing

By understanding who your targeted audience is, you can send them personalised products that best suite their individual demographics. Office workers, for example, could use a large range of promotional desktop gifts. Office workers who also find themselves on the road a lot might like car themed products.

These items are flexible!

You can choose the best products for the times or the occasion. You may wish to send funny or controversial products. Getting a rise out of your customers will help them remember you and your message. Good quality business gifts could be used for a year or more.

Business gifts can raise the perceived value of your company’s products and services

Time and time again, studies have shown that people who receive good quality gifts want to do business with the advertiser. Giving away products that your customers’ want to own can positively enhance their perception of you!

So you see, using promotional products to build your brand can be a very positive move. Try to choose your gifts carefully so that you get them best return on your investment. Remember that a product does not need to be expensive to be useful and therefore used. It is usually better to send several low cost gifts over time then to send one expensive gift.

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Increase Brand Recognition With Regular Mailings of Promotional Products

Wednesday, May 4th, 2011

Let’s say you are the new owner of a small business. You know your products and services are second to none but how do you get the word out? One of the most cost effective ways of doing so is by posting promotional products to your prospective clients. In this article I will build a picture for you of how this works.

Getting Started

Once you have a list of those you want to promote your business to, it’s time to get your logo literally into your target customers’ hands. This is made easy with promotional products. Don’t rush this step, however! Write a professional letter of introduction or have someone do this for you. First impressions are very important. Consider sending out something simple with your introduction letter such as a good quality promotional pen or large logo printed paper clip.

Follow Up

Once you have made your initial contact, it is a good idea to follow your letter up with a phone call. People are much more likely to remember you if you have sent them a token gift with your letter. Remember, it is a lot easier to start a conversation on the phone when a perspective client remembers your gift and logo. Imagine your call starting something like this… “Hi, this is (your name here). I sent you a letter and a copy of our catalogue the other day. I also included a promotional pen with a red barrel and bright pink clip. Did you receive it alright?”

Think about the introduction letters you have received. Isn’t it a lot easier to remember them when they are accompanied with a nice gift?

Of course there will always be those who simply are not interested. Be sure to remove them from your list so that you can concentrate your next mailings on those who offer the best potential.

Further Mailings

Your introduction letter and gift presented your company in a professional and memorable way. Don’t stop there! Keep the gifts and information coming. If you sent out a nice pen with your first mailing, send another pen or follow it up with a nice logo printed paper pad or mouse mat.

There are hundreds of low cost options that people will appreciate and keep on their desktops. Sending promotional products and brochures on a regular basis will increase brand recognition and encourage your target people to want to do business with you.

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5 Popular Ways Promotional Products Are Used

Tuesday, May 3rd, 2011

You are about to be introduced to the exciting world of promotional merchandise. Promotional products are outstanding promotional tools that are often useful or decorative in nature. When chosen wisely they can keep your message in your customers’ minds for a long time. Printed with your details and/or logo, they help communicate and really drive home what it is you want to say about your business or organisation.

If you are like many business owners you may be hoping to create interest in your products or services. Carefully chosen promotional products are proven business generators. Think about those promotional products on your desktop or the free promotional mug you picked up at your last trade show and you will probably understand why.

Business gifts are also good low cost advertising tools for charitable organisations, schools and clubs. Picture what your target audience will enjoy receiving and you are on your way to a great promotion.

Following are five ways promotional products are used;

Incentives for hard work>/strong>

Many business owners and managers offer products such as embroidered apparel, technological desktop items, crystal paperweights, coasters and of course promotional mugs to staff as incentives to work hard and meet targets. How about you? Can you see how this could work within your organisation?

Product launches

Introducing your customers to a new product can be fun with promotional items that help create interest in your product. Try to think of items that could be used together with your new product. There are literally thousands of popular promotional items out there that could really create a buzz around product launch time.

Making life better

Have you ever stayed at a hotel where they offer embroidered bath robes or nice pen and pad sets personalised with the hotel logo? Often it is the little things that make a product or service that much more special. Can you think of a product that might help your customers to really appreciate and enjoy using your new products and services?

Fund-raising events

Your logo printed on top quality promotional items will create interest and pride in your organisation. People like to wear the logo of organisations they support and are happy to pay money for products personalised with that logo. The same is true with every day products such as desktop items.

Growing your business

Research has shown that people who receive a promotional product are more likely to do business with the company that gave it to them. A long well thought out promotional gifts campaign does not need to be expensive to be productive. Why not try to get your logo and details in as many places in your customers’ offices as possible over the next twelve months?

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