Let’s say you are the new owner of a small business. You know your products and services are second to none but how do you get the word out? One of the most cost effective ways of doing so is by posting promotional products to your prospective clients. In this article I will build a picture for you of how this works.
Once you have a list of those you want to promote your business to, it’s time to get your logo literally into your target customers’ hands. This is made easy with promotional products. Don’t rush this step, however! Write a professional letter of introduction or have someone do this for you. First impressions are very important. Consider sending out something simple with your introduction letter such as a good quality promotional pen or large logo printed paper clip.
Once you have made your initial contact, it is a good idea to follow your letter up with a phone call. People are much more likely to remember you if you have sent them a token gift with your letter. Remember, it is a lot easier to start a conversation on the phone when a perspective client remembers your gift and logo. Imagine your call starting something like this… “Hi, this is (your name here). I sent you a letter and a copy of our catalogue the other day. I also included a promotional pen with a red barrel and bright pink clip. Did you receive it alright?”
Think about the introduction letters you have received. Isn’t it a lot easier to remember them when they are accompanied with a nice gift?
Of course there will always be those who simply are not interested. Be sure to remove them from your list so that you can concentrate your next mailings on those who offer the best potential.
Your introduction letter and gift presented your company in a professional and memorable way. Don’t stop there! Keep the gifts and information coming. If you sent out a nice pen with your first mailing, send another pen or follow it up with a nice logo printed paper pad or mouse mat.
There are hundreds of low cost options that people will appreciate and keep on their desktops. Sending promotional products and brochures on a regular basis will increase brand recognition and encourage your target people to want to do business with you.