Would you like to know what makes promotional gifts such effective marketing tools? The answer is clear! It is their unique ability to get your logo and details in front of and in the possession of a targeted and well defined audience.
Think about it… Promotional products can be of great use to your target audience. They also have the added bonus of usually be appreciated. When you give such a gift personalised with your logo and details you are creating a buzz around your business. Your clients could be seeing your advertisement day in and day out at no additional cost to you.
Let’s look at some of the important attributes promotional merchandise have to offer.
Impact is easy to measure
You will know who has received your promotional gifts. By simply management of your promotional merchandise campaign you will know which items achieved the highest returns.
Promotional products can be easily integrated with other marketing campaigns
It is very easy to incorporate your promotional items campaign with other marketing techniques. Try offering a free promotional pen to social media followers or promotional mugs to those who take part in your online marketing survey.
Promotional products can compliment targeted marketing
By understanding who your targeted audience is, you can send them personalised products that best suite their individual demographics. Office workers, for example, could use a large range of promotional desktop gifts. Office workers who also find themselves on the road a lot might like car themed products.
These items are flexible!
You can choose the best products for the times or the occasion. You may wish to send funny or controversial products. Getting a rise out of your customers will help them remember you and your message. Good quality business gifts could be used for a year or more.
Business gifts can raise the perceived value of your company’s products and services
Time and time again, studies have shown that people who receive good quality gifts want to do business with the advertiser. Giving away products that your customers’ want to own can positively enhance their perception of you!
So you see, using promotional products to build your brand can be a very positive move. Try to choose your gifts carefully so that you get them best return on your investment. Remember that a product does not need to be expensive to be useful and therefore used. It is usually better to send several low cost gifts over time then to send one expensive gift.