Content marketing is like any other inbound marketing… If people can’t find your content, your content marketing is doing nothing to promote your brand!
Carefully chosen, keyword rich headlines are crucial to the success of your content marketing campaign.
I’d like you to walk with me for a moment into your favourite bookstore.
As we walk in, you know exactly what you’re looking for and head over to that section of the shop to find the book.
I, on the other hand just want to browse. I check out the books featured in the ‘NEW’ and ‘TOP 50′ Sections for interesting titles. I also like karate so I go to the sports section to search books that could be of interest.
What you are doing is what we all wish people would do when they go online looking for our products and services. We want them to go directly to our site and place an order.
What I’m doing is much closer to what usually happens. Online browsers know what interests them and search for these things by typing keywords into their favourite search engines.
They then scan the search results for page titles that could lead them to what they require.
Can you see how important keywords can be to the success of your traffic driving article?
Let’s look at this strategy up close.
Let’s say I agreed to order 20,000 promotional pens with pull out flags from my supplier in Germany. That’s a big commitment so I want to ensure people know where to find them.
In order to do this I will need to write a series of articles using carefully chosen keywords in the titles so that people who want promotional pens with pull out flags can find them.
Here are some possible titles I could ensure these people find my business.
Promotional Pens with Pull Out Flags
This title is straight to the point. There is a good chance it will get read by those wanting to promote their business with flag pens.
Flag Pens- 5 Ways to Promote Your Brand With These Unique Promotional Pens
Again, this title says it all. The browser will know that the article is about flag pens. He will also see that the article also offers suggestions on ways the promotional pens could be used.
Promotional Flag Pens- The Pens to Choose When You Have A Lot To Say
This is another article title that will catch the eye of anyone looking for promotional flag pens. Usually people purchase flag pens because they have a lot more to say than most pens can display.
Remember when writing your article titles that most search engines pay much more attention to the first few words of your title. This may not always be possible but try to get those most important keywords up front in the majority of your content marketing articles!
If you would like more free information about content marketing and article writing, please subscribe to my RSS feed. If you would like to take your marketing one step further using promotional products, please click here!