Over the past few years I have used business blogging and article marketing in a big way to promote my promotional gifts business. In fact, I have found writing about my products and services to be invaluable both as a marketing tool and as a way to learn more about my industry. When I see a new product, I write about it. If I feel something is wrong and needs to be addressed, I post it on my blog. Often article ideas come to me only after serious contemplation about how this or that product can be used in a different way.
Recently a supplier of promotional notebooks visited me to show off his new range. Now notebooks are very useful to just about everyone but for me they have always been one of those slightly boring products that I have to feature in my promotional gifts catalogue.
My opinion has now changed.
That day I learned that my supplier was also a keen blogger and always kept one of his leather-bound promotional notebooks on hand. He took it out of his pocket to show me before handing me one just like it as a gift.
‘Keep it with you all the time and note down all those things that interest you at the moment.’ He said.
I opened it to see a pad of paper and a printed pen that fit nicely into a pocket. That is the day I started keeping a journal.
I keep the notebook by my bed at night just in case I wake up with a great blog post idea. When I’m travelling on the train and a great article headline comes to mind, that promotional notebook is soon to hand. It has become a friend which I should add is quite good for my supplier. I see his logo every time I go to write something down.
Think about how this could help your business. You could encourage your employees to keep business journals. Ask them to write down ideas about how they think they could help build your business or make things run more efficiently. Give them a pocket-sized notebook and be sure to print your business logo on the cover. People like to have products with their business logo on them.
You could also hand them to clients who use content marketing as a way of growing their business. Tell them how you use your notebook as a blogging journal. Can you see how this could benefit your relationship with your customer and also build your brand?
Promotional notebooks have so many different uses but I am excited about the idea of journaling. With more and more people using blogging and article marketing to promote their businesses it seems that promotional notebooks will become increasingly important to those with the ideas!