Website promotion starts with you!
Are you in control of your website? Are you able to add content and make other changes without involving a third party? If not, then read on! Your website promotion and ultimately the success of your business starts with you and your ability to keep your website updated with useful content.
Great content will give your customers a better shopping experience. Throw in the right keyword phrases and you will be ranked higher by the search engines making it much easier for your target customers to find you.
This will also give you more credibility in the eyes of those looking for your services and/or products.
If you or someone you trust are not in the position to update your website on your own then it is essential that you get control back. This could mean either negotiating with your current website design company or changing suppliers altogether. In today’s online business world it is essential to your site’s success that you take control and add new and good content regularly.
I have found content marketing advice sites such as Copyblogger and Pro-Blogger to be invaluable to the success of my business websites and hobby blogs. Through copywriting advice sites like these, I have learned how to form my sentences and paragraphs for online readers. I have learned about using keywords in my online articles and blogposts to ensure my sites gets seen by a much larger audience.
And the best thing about it all is that it’s all free of charge!
I’m promoting my sites and business daily and it’s not costing me a penny.
Well actually almost all of my site promotions are free of charge.
Of course good business promotion is down to a marketing mix. I find promotional gifts to be invaluable sales promotion tools and use them regularly. I would not consider sending out a brochure or catalogue without my website printed nice and large for all to see. I still wouldn’t be without a business card which features my site address.
That said, none of these chargeable promotional ideas will do your site promotions any good if your site is not the answer to the visitors’ questions or problems!
You know what questions or problems your products and services can answer. Now more than ever, it’s up to you to make sure your website is up to the job of promoting this. Get your website copywriting right and the site will promote itself with a little help from your friends at Google and Bing and the social networks.
I have been in the business of website promotion for over a decade and will be offering regular free advice on website promotion right here on my blog.
I would love to hear how you get on with your site promotions. Be sure to leave a comment or even share your own recommendations! Oh and if this article has been of any interest to you, please share it on Twitter and Facebook! I’d really appreciate it.
Website promotion starts with you – the expert in your field!