Promotional notebooks make great gifts for content marketers

Content Marketing is the best thing your can do for your business!

 

 

For the past month I have been re-writing all the content on my promotional gifts websites. It has taken many hours and even led one of my good customers to jokingly ask why I spent so much time writing.  After all, my business supplies promotional gifts! Are promotional gifts not good enough to promote my business and build my brand on their own?

 

Well – truth be known, promotional merchandise can work wonders for business promotion but content marketing is even more important.

 

Promotional gifts can show appreciation to good customers and employees. They can also create interest in a brand and attract new customers.  I would hate to try promoting my business without them!

 

But content marketing takes it all to a different – higher -  level.

 

Ten years ago all you needed was a good website.  Now you need a good website with lots of excellent content in order for your target customers to find you. Great content is the new SEO (Search Engine Optimization).

 

My customer was finding this new content thing a bit overwhelming.  I had been advising him for months to do something with his site and to ensure content marketing played a much larger role in his business promotions.

 

He started writing new content for his website but found it to be a bit much! As far as he was concerned,  his products ‘sold themselves’ and his site was the best in his industry. He needed some convincing!

 

So why is content marketing so important?

 

Think of it this way…  You walk into a shop and the staff are spot on.  They answer all of your questions and help you to find exactly what you are looking for. You walk out a happy customer.  The salesman in the shop answered all your questions and saved you time and money.

 

Now imagine the opposite scenario.  You walk into a computer shop looking for accounting software. The staff don’t have a clue about the products they sell.  When you ask questions they smile nervously and shrug their shoulders.  You leave without finding what you want, disappointed and frustrated.

 

Good content should answer the questions about the products and service you have on offer. It’s true that content marketing is done so that the search engines can find you and point new customers your way.  But equally important is offering your customers a good shopping experience.

 

Good Content Marketing Should Offer Your Target Customers a hassle-free shopping experience.

 

If there’s one thing I hope you do after reading this article, it’s start writing content.  You don’t need to be a great writer.  All you need to be able to do is tell your target customers about the products and services your company supplies.

 

Taking the time to write good content will help your site to rank higher in the search listings and help your target customers find exactly what they are looking for quickly and easily!

 

Content marketing isn’t going to go away so get started now or you will wish you had in the future!

 

 

 

This entry was posted on Tuesday, July 19th, 2011 at 10:45 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.