One of the best ways to persuade your target customers to try your products or services is to promote a trial offer or no obligation promise. This marketing technique has worked successfully for many years and will continue to be a great way of getting people to lower their guard and give your products and/or services a try.
But what is the best way to promote your company’s no obligation offer? You could do like many businesses and simply print your guarantee on your business cards or brochures.
That would probably work.
However, if you really want people to remember and feel comfortable giving you a try, why not give promotional gifts a chance?
There are so many tried and tested ‘no obligation’ phrases that have been printed onto promotional merchandise. The fact that you are printing the promise onto gifts rather than just paper or a shop window will strengthen the fact that you mean business.
It really doesn’t matter which promotional gifts you print your promise on though it is a good idea to print on products you know your customers will enjoy using and owning.
Let’s look at a few examples of how
The gym offering a free 30 day trial
It was Suzi and Stephen’s job to get interested people to join their gym. The problem was, many people have heard about or even had bad experiences joining and then trying to get out of a gym contract.
They approached the management and suggested a FREE 30 trial offer. To take it one step further, they wanted to give each to trial member a pedometer printed with the 30 day trial offer and of course the gym’s logo.
James – the managing director quickly wrote off the idea as too expensive but when Suzi informed him that printed pedometers stared at only £1.00 each he lowered his guard.
That was three years ago and the promotion has been a massive success. People enjoyed receiving the free gift which also helped Suzi and Stephen to promote how important it is that people get moving.
The fact that the 30 day trial offer was printed on a promotional pedometer instead of in a three page legal document helps encourage those interested to lower their guards and have fun getting fit.
The B2B valve company’s ‘We’ll by it back promise’
Stu sells valves to companies that – well need valves.
Don’t ask me to go into details about this as I haven’t got a clue. What is important, however is the promise Stu’s company was and still is promoting.
Each new customer or target customer receives a catalogue and a free promotional mouse mat and coaster set for the desktop.
On each promotional mat the company’s logo is printed along with the strap line ‘If you aren’t happy, we’ll buy it back – No questions asked!
This is quite a promise. The fact that Stu’s company chooses to print that promise onto promotional merchandise that will be seen by many helps attract new customers and keep current customers.
These low cost promotional gifts have taken the company’s strong and impressive message and made it into a more powerful no risk guarantee.
The life insurance company’s ‘What have you got to lose’?offer
One of our customers offers life insurance to over 50s.
Martin – the marketing director – wanted to give interested people a chance to read over insurance information without being worried about the heavy sale.
In his commercials and sales brochures he promotes the fact that no salesman will call but he also goes one step further.
He offers interested target customers a promotional Parker Pen which is theirs to keep.
On the pen is where he really drives it all home. We print his logo and order hotline together with the strap line ‘You may cancel at any time.’
This helps people feel comfortable with ordering life insurance knowing that they are not obligated for a lifetime. If they find a better offer, they need only pick up the phone and cancel.
The above listed ideas have been tried and tested by our customers. We can offer many other promotional gift ideas and words that will help promote your no obligation guarantee or trial offer.
In the past fifteen years, we’ve collected a lot of brilliant ideas.
Have you ever used promotional gifts to promote a message you would like to tell us about?