I use lists for many things including keeping an eye on my promotional gifts Competitors
Are you using lists to keep up to date with the celebrities, the competition and the news? If not, you are missing an essential part of the Twitter experience. Lists make it possible for you to keep an eye on those people or businesses you find interesting without actually having to follow them.
Anyone who has used Twitter may know about the 2000 follow limit that Twitter imposed in order to stop people from following thousands of Tweeps in the hope of building their own follow numbers. If you are not aware of the 2000 rule, you may like to read my last article which covers the rule and how to get around it. Here’s the link.
When using Twitter to build your online brand, it is important to engage with others but it is also equally important to ensure that you are not following people who aren’t following you back. This is where lists come in.
I often use lists to keep track of those I’ve done a little extra for such as sending samples of promotional gifts for an upcoming marketing campaign.
In my own industry – promotional gifts – there is a lot of competition. Luckily most of the competition is not very scary. The majority of promotional gifts suppliers are not very Internet savvy. This has made it possible for a minority of promotional gifts suppliers to excel while others have suffered through difficult times. Perhaps your industry is similar.
It’s those Internet savvy competitors who I want to keep my eye on. Some are friends and we follow each other. It’s nice to have competitors out there who also like to shoot the breeze from time to time. Then there are those who are a bit more protective. You may know the type. They either don’t follow back or even go so far as to block you from following them.
By keeping my promotional gifts competitors in lists, I can keep up to date with what they are doing.
It is therefore a good idea to have a second anonymous Twitter account. This is an account that you can open easily and follow those who have blocked you from following them. Some of the competitors who have blocked me as CompuGift are actually quite good friends with the anonymous me.
Making a list is easy. Simply go to Twitter and click on the downward pointing triangle on the upper right of the page. Scroll down to lists and name a new list. You could have one list called ‘competitors’ and another called ‘best friend’ and so on. You will also be asked if you want your list to be private or visible to all. I’ll leave that one up to you.
In my next blog post, we’ll be looking at one of the best ways to use promotional gifts and Twitter together.