Promotional Conference Folders Can Represent Your Business with Great Results – Or Not…
I attended a class the other day and was handed a advertising conference folder that was tattered and the print was beginning to fade away.
I had been given a cookery class by my mother-in-law as a gift and had been really looking forward to it. The class was quite expensive so I was quite surprised when I was given the folder that looked used and dated.
Actually the promotional conference folders that were handed out that day to my classmates and me were new and contained the recipes that we would be making in the class. These promotional conference folders were to be kept as gifts to use the recipes at home and further promote the class.
Can you see where this blog post is going?
Promotional products need to be two things to get the best results – useful and fit for purpose. These promotional conference folders looked like they could fall apart by the time I got home. They had obviously been purchased on the cheap to represent a business that was anything but cheap!
It made a bad impression - and no I was not the only person in the class to notice.
The class itself was fantastic and informative but the poor choice of promotional materials left a bad taste in everyone’s mouth!
The sad thing is that for an additional pound or two per person, the class could have been a mouthwatering success.
Let’s look at what should have been done by the company’s marketing team to ensure total satisfaction by all.
Choose Promotional Conference Folders That Are Made To Last
This makes a lot of sense so why didn’t they do it? There are a lot of ‘cowboy’ manufacturers out there who are producing substandard products. There are also a lot of manufacturers who take pride in their products.
Believe it or not, the difference between poor quality and great quality is often not down to money but who you choose to supply you! Always ask for samples before proceeding with an order and you should have a good idea of who you’re dealing with. I feel quite comfortable that you will choose CompuGift in the end!
Know Your Personalization Options!
A good supplier of promotional conference folders should be able to look at your logo and design and recommend the best method of personalization for you. A good supplier will recommend which material will print better than others with your design. A good supplier will ensure you end up with promotional conference folders that represent you and your business in a positive light!
Now back to my class. Did I like and enjoy the instructions? Yes very much so. Did I like the overall experience? You bet! Would I take another class from them? I sure would.
So what’s wrong? Well this…
Instead of writing a brilliant review on my food blog – check it out here, I’m writing about what was wrong with the class on my business blog. That’s too bad. I’m not giving the company bad publicity but I so easily could have been naming them and giving them great publicity.
Don’t let your promotional products get you down!
If you would like more information about using promotional conference folders to promote your brand, why not come to the market leaders? Promotional conference folders can be purchased for less by calling us on 01642 782455.