Archive for the ‘Promotional Folders’ Category

Promotional Conference Folders- How One Company Got It All Wrong

Thursday, July 7th, 2011

 

Promotional conference folders

Promotional conference folders can be made to order.

Promotional Conference Folders Can Represent Your Business with Great Results – Or Not…

 

 

I attended a class the other day and was handed a advertising conference folder that was tattered and the print was beginning to fade away.

 

I had been given a cookery class by my mother-in-law as a gift and had been really looking forward to it.  The class was quite expensive so I was quite surprised when I was given the folder that looked used and dated.

 

Actually the promotional conference folders that were handed out that day to my classmates and me were new and contained the recipes that we would be making in the class.  These promotional conference folders were to be kept as gifts to use the recipes at home  and further promote the class.

 

Can you see where this blog post is going?

 

Promotional products need to be two things to get the best results – useful and fit for purpose. These promotional conference folders looked like they could fall apart by the time I got home. They had obviously been purchased on the cheap to represent a business that was anything but cheap!

 

It made a bad impression -  and no I was not the only person in the class to notice.

 

The class itself was fantastic and informative but the poor choice of promotional materials left a bad taste in everyone’s mouth!

 

The sad thing is that for an additional pound or two per person, the class could have been a mouthwatering success.

 

Let’s look at what should have been done by the company’s marketing team to ensure total satisfaction by all.

 

Choose Promotional Conference Folders That Are Made To Last

 

This makes a lot of sense so why didn’t they do it?  There are a lot of ‘cowboy’ manufacturers out there who are producing substandard products. There are also a lot of manufacturers who take pride in their products.

 

Believe it or not, the difference between poor quality and great quality is often not down to money but who you choose to supply you! Always ask for samples before proceeding with an order and you should have a good idea of who you’re dealing with. I feel quite comfortable that you will choose CompuGift in the end! :)

 

Know Your Personalization Options!

 

A good supplier of promotional conference folders should be able to look at your logo and design and recommend the best method of personalization for you.  A good supplier will recommend which material will print better than others with your design. A good supplier will ensure you end up with promotional conference folders that represent you and your business in a positive light!

 

Now back to my class.  Did I like and enjoy the instructions? Yes very much so. Did I like the overall experience? You bet! Would I take another class from them? I sure would.

 

So what’s wrong? Well this…

 

Instead of writing a brilliant review on my food blog – check it out here, I’m writing about what was wrong with the class on my business blog. That’s too bad. I’m not giving the company bad publicity but I so easily could have been naming them and giving them great publicity.

 

Don’t let your promotional products get you down!

 

Check out our impressive range of conference folders and don’t forget to look at the extras such as promotional pens and promotional notebooks that will look great with your folders.

 

If you would like more information about using promotional conference folders to promote your brand, why not come to the market leaders? Promotional conference folders can be purchased for less by calling us on 01642 782455.

 

 

 

 

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Promotional Zipped Conference Folders Promote Your Business and Contain Your Important Details

Tuesday, February 1st, 2011
Zipped promotional folder

Check out our massive range of promotional zipped folders.

Promotional conference folders are some of the most popular gifts you can give your clients.

They are available in so many different materials and quite a few different sizes. You should not have any problem finding a folder that will promote your business in a very positive and memorable way.

Sometimes, however, it is important to order folders that are capable of holding a lot of different material safely and attractively.

Zipped folders are most popular in A4 and A5 sizes. You will find them manufactured in nylon, PU and leather. PVC, another popular material for manufacturing conference folders cannot accommodate the stitched in zipper.

Let’s look at those three materials to see what is best for you.

Nylon and MicroFibre Zipped Folders

These look great, come in quite a few different colours and are nice to the touch. If you are not interested in leather or leather-like folders, these could be for you. They are considerably less expensive than most leather folders and are certainly more colourful.

PU Zipped Folders

These leather-like folders look and feel like real leather. They do not have the same leather feel and, though they have quite a long life, do not last as long as leather. Most are imported from the Far East as are the nylon folders.

If you want leather folders without the leather price tag, check out some of these leather-like options. They really look great.

Leather Zipped Folders

The creme de la creme of conference folders, leather zipped folders will make a big impression. They are not for everyone, however. Leather is usually more expensive than other materials and you do not have the large colour choice offered by nylon folders.

There are still quite a lot of good leather conference folder manufacturers in the West but most are manufactured in China and India.

Good quality leather and PU folders can often be manufactured to order. Special personalisation techniques such as embossing and gold blocking are also very popular.

Less expensive folders manufactured in PU, nylon or microfibre are usually printed.

Whenever choosing promotional folders, always check to ensure they can easily hold the promotional material you want them to. This may seem obvious but it isn’t for everyone!

If you have different sized brochures or a special pen you like to use to promote your business, you may want to ask for bespoke zipped folders. This could be more expensive but often well worth the additional expense.

By Dan Toombs

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5 Promotional Desktop Gifts To Make Your Customers Say Wow

Saturday, October 30th, 2010
Promotional Folders

Everyone appreciates receiving a new promotional folder!

Does your business crave an appearance of style, edge, and elegance? If so, then promotional desktop gifts are your ticket to success. Promotional desktop gifts have the power to make your customers say “wow” and furthermore, can market your business on a small or large scale.

The truth is that promotional desktop gifts have staying power that is undeniable. This article will discuss some of the 5 hottest promotional desktop products for marketing your business.

1. Promotional Mugs

Everyone loves coffee. Looking for affordable Christmas gifts for your top customers this year? One of the best Christmas gifts is a promotional mug. Why not give your favorite customers some of their favorite coffee grounds and a promotional mug? Promo mugs can be designed with your business logo and can add a touch of instant savviness to any business.

2. Mouse Mats

Mouse mats can make your business truly look like it is tech savvy. Mouse mats have a strong durability and last for years. High quality mouse mats can act as a marketing tool for your business for years. To enhance the chic factor of your business, mouse mats are simply a must.

3. Ballpoint Pens

Promotional pens are one of the easiest ways to impress customers. Subconsciously, promotional pens let customers know that your business is established and respected in the community. For whatever reason, promotional pens are just one of the best ways to gain credibility for one’s business. If your business requires that customers or clients sign documents, then why not hand them a company pen to do the signing?

4. Leather Folders

Leather promotional folders can let customers know your business values their patronage and takes them serious. Customers want to feel respected and like a business truly values professionalism. With promo leather folders, your business can give an appearance of professionalism that is unparalleled with other competing businesses in the area.

5. Promotional Stress Toys

One last fun way to make your customers say “wow” is through promotional stress toys. While promo items like leather folders or ballpoint pens can give your business an appearance of solid professionalism, stress toys can be effective desktop gifts that are more personable. Do you operate a business where customers may be nervous to seek your services, such as a medical center, financial services, or legal services? If so, then stress toys may be the perfect way to take edge off of customers.

So go on then… Try one or all of these 5 solid desktop gifts to impress your customers and build your brand for years!

By Dan Toombs

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Promotional Pens and Folders are the Perfect Match

Thursday, September 23rd, 2010

Promotional Pens and Conference Folders – The Perfect Team

Do you remember the first time you were invited to a conference or seminar, went to sit down to hear one of the many guest speakers and at each seat was a promotional gift pen and if you were lucky, a conference folder to go along with it?

Remember how cool you thought it was that you were getting something other than another yellow pad to write on? Chances are you not only remember the brand or speaker who gave you that promotional gift pen, but there is a good chance that you still have it somewhere. And that’s kind of the point.

Promotional gifts are given out to spread the word about a brand or company. Some have more lasting power than others. For instance promotional pens tend to last a while because they are an item that the receiver sees value in and continues to use, hence continuing to spread the brand name as others see the pen in use.

Consider for a minute though, how much more of an impression the promotional pen has when it is coupled with conference folders. The ability to have the paper and pen and folder to keep in all together in one place is quite enticing and a great business gift. In fact, the majority of promotional pens are given as gifts or give-aways.

Did you know that Christmas time is the most popular season in which to give promotional gifts? The reason? Clients, customers and employees truly enjoy the value of a gift that can be used. The absolute best gift you can think of would be coupling promotional gift pens and conference folders for those who you want to make a lasting impression with.

Can you remember the days when you were limited to the pen and promotional folder colours you could choose? I sure can.

Now when you are planning to use them for your gift giving, you have many styles and designs to select from. In addition, the conference folders you can get to accompany them also come in quite an array of designs. When you put them together, you can and will have a unique gift that any employee, customer or client is sure to appreciate and remember.

Now is the perfect time to start preparing your list for promotional Christmas gifts? Perhaps you are looking for something a bit special? Think about combining promotional gift pens and conference folders for that perfect match that is sure to not only be used, but continue to keep your brand name visible for months if not years to come.

By Dan Toombs

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Zipped Promotional Conference Folders are Ideal for Marketing Events

Thursday, May 13th, 2010

If you have something important to say and want to ensure your clients and customers hear you loud and clear, put the information in a top quality zipped conference folder. Zipped conference folders look fantastic and they are often less expensive than other folders that are inferior in quality.  This is due to the fact that the most popular styles are mass produced in the Far East bringing the price right down. Here I would like to introduce some of the reasons why you might like to consider these eye-catching folders for your next event.
Quality
Most zipped folders are manufactured out of a leather-like material called PU or polyurethane.  This material looks and feels nice and it lasts for a very long time.  If budget is not an issue, you may wish to consider leather zipped folders.  Either way, your clients will be suitably impressed when they are handed a good quality zipped folder when they attend your event.
Print Options
There are several ways you can personalize these zipped wonders.  Many people opt for screen printing as this is the least expensive option.  I prefer gold blocking or embossing logos as this looks much better and lasts longer.
Folders Have Staying Power
When was the last time you threw away a good quality folder?  I guess never.  When people are given a good quality conference folder they tend to hold onto it and use it for their own business.  A good quality zipped folder could give you years of advertising space right where you want it: in front of you top clients.
Zipped Folders are Protective
Unlike other conference folders, zipped folders can conceal and keep your documents safe just like a briefcase but smaller.  Your clients will love using such folders. There is something about being able to zip up all of your material into a nice business folder.
Zipped Folders Say Great Things About Your Brand
Most conference folders with zips are quite good quality.  Handing one of these business folders to your clients will show them that you mean business.  People love to receive free things, especially good quality things. From the minute they hold one of these gifts in their hand and see your logo tastefully embossed in the bottom right corner, they will know they are dealing with a company that is proud of what they do.

Posted by Dan Toombs

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Promotional Conference Folders Explained

Thursday, May 13th, 2010

My first job in the promotional gifts industry was working for a British manufacturer of promotional ring binders and conference folders.  It was an exciting time for me as I was introduced to so many different types of promotional gifts and how different businesses use them.  It also taught me that conference folders may not be as exciting as a new stylish pens, mouse mat or magic colour changing mug but they are an essential part of most well planned conferences.  In this article I would like to introduce you to the different options available to you if you are considering conference folders for your next big event.
PVC Conference Folders
Most Western manufacturers manufacture their conference folders out of PVC.  This opens up a lot of possibilities to those trying to build their brand.  PVC is available in many different colours and textures.  This means that if you have blue in your logo and you want a folder to match you will most likely be able to find a blue colour that is suitable. With PVC folders you can also choose to have them padded which makes the folder nicer to hold.  You may also wish to add pockets and business card holders and even ring mechanisms to hold important documents and manuals.

PU Conference Folders

PU or polyurethane has a leather-like texture. This is an excellent alternative to leather if you are on a budget.  Most PU folders are not manufactured in the Far East.  As they are manufactured in bulk they are often quite a lot less expensive than PVC folders but you do not have the colour range to choose from and as they are manufactured in large you cannot add additional pockets.  Many PU folders are stitched just like leather.  They are also a favourite with people who are looking for zipped folders.

Leather Folders

Leather folders are now manufactured primarily in India and the Far East.  There are still a few Western suppliers that can offer a more bespoke service.  These are the most expensive folders available but when only the best will do…

Giving your customers promotional folders is an excellent way to build your brand.  Usually they are used long after the event is over.

Posted by Dan Toombs

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3 Types of Promotional Folders That Can Promote Your Brand

Saturday, March 20th, 2010
Just one of many promotional folders at CompuGiftPromotional folders are popular throughout the corporate world. There are three main types that are seen at conferences, in board rooms and in shops which are those manufactured in leather, PU and PVC. Here I will explain each so that you can make an informed choice when ordering folders for your business or organisation.

Leather Folders

Leather conference folders are usually the most expensive and appealing. These are the folders you see at top conferences and in boardrooms where it is obvious that no expense has been spared. That said, there are also a number of inexpensive leather folders on the market which may be of interest to you. Bonded leather folders, or the more modern term ‘eco friendly leather folders,’ are both popular and inexpensive. Bonded leather is made by reforming used leather from other products. It smells and feels like leather because it is leather. It is not top quality but if you are on a budget or are running an eco friendly campaign, bonded leather folders could be the best for your business. If, on the other hand, you want the best, there are hundreds of nice leather folders on the market that can be embossed or blocked with your logo. Some are still manufactured in the west but most are now made in India or China and imported.

PU Folders

Folders made out of polyurethane (PU) are a less expensive version of top quality leather folders. These are usually manufactured in the Far East and look fantastic. Many have special pockets and zip-around features that are asked for often. Most PU folders and for that matter leather folders come in black, brown or navy. They are purchased in very large quantities so you cannot have them in the colours of your choice such as your own company pantone.

PVC Folders

PVC folders lost favour a few years ago but they are now making a comeback. The reason for losing their popularity was that they were often more expensive than the ‘nicer quality’ imported PU folders and they could not be manufactured with zip around features without being completely priced out of the market. One thing they do have on the imported versions, however, is that they can be made to order. If you want conference folders manufactured in your own company colours, then PVC is the way to go. Increasingly, business people are choosing to do just that!

I hope this blog has been of interest to you.  Please feel free to leave a comment.

Posted by Dan Toombs

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