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One thing is certain: if you have loyal customers you need to ensure they know how much they mean to you.  This can be done in a number of ways.  One of the best known ways is with promotional gifts such as printed coffee mugs.  Almost everyone enjoys a cup of coffee or tea daily.  In fact on average we sit down to a hot drink five times every day.  By giving your customers a good quality and attractive promotional mug you can rest assured that they will be looking at your logo and details daily.  In this article I aim to show you how you can take full advantage of this outstanding means of marketing.

Large quantity inexpensive mugs

If you have hundreds or even thousands of customers you would like to send mugs to, you may wish to look for inexpensive mugs.  Some of the least expensive earthenware options are the Sparta mug, Bell mug and Durham mug.  Each of these mug styles are attractive and popular.  You will want to ask for samples but usually these mugs are good quality and only less expensive because they are so popular and manufactured in very large quantities to meet demand.

Small quantity inexpensive mugs

Small businesses and those on tight budgets will be happy to know that the before mentioned budget mugs and many others can be purchase in small quantities very economically. Many can be printed with photo designs that look fantastic.  If photo printing is of interest to you, for example if you wish to print pictures of your products, the term you are looking for is Dye-sublimation or photo mugs.

Top quality new designs

New designs hit the market all the time.  You will find that there is an amazing variety of promotional mugs to choose from.  You may like to offer your clients one of the new latte mugs or Deco mugs.  Look around and you are sure to find the perfect mug for your promotion.  Many of the new designs are more expensive than the styles that have been out for years but do not let this stop you looking.  Most people have a mug that is their favourite mug: the mug they keep on their desk all the time.  Choose your mugs carefully and you could be enjoying free advertising for years to come.

Posted by Dan Toombs

There is no better way to communicate effectively with customers than through promotional mugs. Promotional mugs are a direct form of advertising that is also concise, respectful, and caters to customers’ needs.

Think of how many times a person uses a regular coffee mug throughout the day. Perhaps a client, or potential client, uses a promotional mug while reading the newspaper in the morning and drinking coffee. Then, for lunch, that client refills the mug and enjoys an afternoon cup of coffee at work. Later, the client enjoys coffee as he or she finishes up some work at home. Throughout all of these events in a day, a client could potentially be marketing your business to other people by using a promotional mug from your business and of course to themselves. How amazing is that? Think of how many people could see the one mug that has your business information on it in one day.

In any given morning, there are a variety of people who could see your company’s message while it is in your own customers’ hands. Some examples are other family members, the mail man, chauffeurs, and other workers in a home. Then, at an actual workplace, a whole business of employees may see your company’s information. Perhaps even the head CEO or a manager will see your company information and become instantly interested in your business for whatever reason. Maybe that day your business will be the one the CEO contacts for a last minute product or service. Whatever the case, when others see your company’s message on a promotional mug, you can bet that profits will subtly start to rise for your business.

Promotional mugs are the way to go for effective advertising. There is so much great value your company can get in using promotional mugs, as opposed to a single television commercial. For one television commercial, your company or business may end up paying thousands of pounds. Sometimes, the commercial only airs at inconvenient times and is not seen by many people. Or, maybe people silence the commercials on a television. Even worse, sometimes television commercials annoy customers so much they decide not to use a certain business on television. On the other hand, promotional mugs are a one-time investment and can last for decades. Companies can get much more advertising and use out of promotional mugs than television and other expensive marketing methods.

Promotional mugs communicate messages in highly effective ways, because your customer is the one essentially marketing your business and giving it the “okay” for others. Don’t miss out on the opportunity to use promotional mugs for your business today!

Posted by Dan Toombs