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You need only visit a few of the popular Article submission sites such as EzineArticles.com to see how seriously people are taking article writing as a part of their site’s search engine optimisation.  Writing top quality articles in your field of expertise can increase the back links to your site which will in turn increase your Google Page Rank and traffic to your website.

This is how it works.  Let’s say you were to write ten top quality articles about a hot topic in your industry.  If you were to submit those articles to EzineArticles.com you would have ten back links to your site.  However, please note that Google will most likely not view these ten links as ten links but as one link because they are coming from the same source.  If you have written informative keyword rich articles, however, there is a good chance your articles will be picked up and used by other online publishers and bloggers interested in your articles’ content.  In order to use your article in their publications, they will be required to link to your site which over time will increase the importance of your website and you as an expert in your field.

There are a lot of so called ghost authors out there making a lot of money writing articles for businesses for this exact reason.  I feel hiring such authors is taking the easy way out.  I would recommend giving it a go yourself if time allows.  It amazes me how often I read articles by people representing my competitors who obviously do not have a clue what they are writing about.  Many low cost ghost writers do not even have a good command of the English language.  This is because business article writing has become a profitable business for people in developing countries.  They know which keywords you want them to incorporate in their articles and they do so while giving the reader very little real or worthwhile information.  Remember you get what you pay for.  If you just do not have the time to write your own articles, please ensure you take an interest and proof read your ghost writer’s articles before allowing them to be submitted.

If you would like to give article writing a go yourself, visit EzineArticles.com and read their editorial guidelines, learn them and follow them!  Once you have done this, read a few articles by your competitors.  Study how they put their articles together.  Some will be very well written while others will be utter nonsense.  It is worth spending a day studying these articles and learning from them before actually writing one yourself.  You will be happy you did and your articles will be better for it.

One of the most important things in article writing is to ensure you do not sell your products or services in the body of the article.  The article body is where you give information about your subject: information which hopefully your reader will find useful. 

The chance to sell you products, services and/or facilities is in an area called the Resource Box.  Here you can give information about your company and what it is that make either you and/or your business special.  It is also where you include that all important link back to your website.

Keep you Resource Box text short and to the point.  I recommend that you use this area as a call to action.  I often offer a free promotional pen to people as an incentive to click on my link and register.  This has worked wonders for me and other people I have instructed to do so.  Promotional gifts are excellent for enticing people to do something.  The Promotional gift does not need to be expensive but useful promotional gifts are more popular than gimmicky promotional gifts.  The offer of promotional products such as pens, mugs, mouse mats, books and baseball caps personalised with your logo and details work very well as incentives to get people to your sight once you have captured their interest with your top quality informative article.

Posted by Dan Toombs