If your online marketing efforts have consisted only of an occasional newsletter or email advertisement, you probably aren’t getting the results you would like. The good news is that once you get in the habit of sending newsletters on a regular basis, it’s only a small jump to blogging. Adding a blog to your site is probably the most valuable investment of time you can make in your business.
One of the most important aspects of a business blog is that it results in a great deal of content on your site. Even if you don’t consider yourself a writer, making regular (if not daily) blog posts will not only increase your site’s rank, but will also provide more opportunities for people to find you. By adding new content to your site on a regular basis, you will help your site place higher in search engine results. This means that your website won’t be buried under dozens of other similar results.
To maximize this effect, be sure to use the correct keywords in your blog posts. The correct keywords are the ones that people are typing into the search box when they search for a particular product or service. Using the Google keyword tool or one of the many keyword finders on the market, you can find not only the most searched-for terms, but also any related terms that people enter. By using these terms within your blog posts, you can increase the chances that a searcher will find your blog post in the results
Remember to use keywords and phrases naturally within the text. Overusing keywords or repeating them until the material sounds artificial is known as “keyword spamming” and can have a detrimental effect. Search engines are sophisticated enough to know when the text is naturally full of relevant information and when keywords are being used simply to bump up ratings. Blogs and websites with more relevant information are the ones that will be returned in the search results pages. The more relevant information you have, the higher your site will rank and the greater the likelihood that people will visit your site.
At CompuGift we can help you market your business. We have vast experience in blogging, search engine optimisation, social media and of course, promotional gifts.