Food Blogging - Dan Toombs - AKA The Curry Guy
Successful Food Blogging must be done with Google and your readers in mind!
The Internet is most people’s primary source of information. When they need something, want to know something or want to learn something, they go online to find it.
They may be looking for exactly what you have on offer. What are the chances they will find you? And if they do, what will they find when they get to your website?
Successful food blogging must incorporate informative keyword rich content. This will help direct Google and ultimately more readers to find your blog. It can help position you as an expert and give you authority, credibility, and a competitive edge in your area of expertise.
It is important to get your food blogging right and to consider the most important aspects of search engine happy posts when writing. This is not always easy but over the next few days I would like to give you some information that will get you blogging down the right path.
I have been blogging for years on several sites for my promotional gifts business and now for my own food blog – The Curry Guy. The blogging I’ve done on behalf of my business has is responsible for growing my business even during difficult times.
Be sure to let me know if you have any queries as I am always happy to help out where I can.
Let’s look first at writing content.
Content: The Heart Of The Matter
When you begin food blogging with search engine optimization in mind, you’ll need to employ a bit of strategy.
If you don’t optimize your blog posts, you are missing out a major part of blogging, and also missing out on great opportunities to attract new readers.
Posts should add value to both your blog and to the reader’s experience.
Your priority should be showcasing your expertise and demonstrating how you have the answers to your readers questions.
At the same time, content needs to be attractive not only to readers but also to search engines. You need to provide the information that people are looking for, but also make it possible for those same readers to find you.
Think of your blog as a storefront. You could have a store with the highest quality products at the best prices and wait for customers to walk in.
If your shop is located on a dark street with no number on the building and no lights in the window, customers will never find it.
They might, however stop at the brightly lit stop on the main road, lured in by the advertising in the windows or the crowds milling about.
When your website shows up high on the search engine results, it is like putting a searchlight in front of the store and giving your customer a map. Not only can it help your readers find you, but when done correctly it can make them want to keep coming back for more.
The opposite is also true. You could have the most attractive and welcoming store in the neighborhood, but if your shelves are empty, you won’t make any sales.
Your readers want to find what they come to your site for. So over time you need to make sure that the shelves are stocked. If you don’t update your food blog regularly with new and useful content, people won’t stay for long!
The content of your blog posts is like the merchandise customers find when they walk in the door for the first time. The post title, or headline, is like the sign hanging over the door.
Tomorrow I will be posting information on how to get those readers to click on your blog through writing traffic grabbing headlines.
If my advice is of any help to you, please let me know by LIKING my business Facebook page at http://www.facebook.com/CompuGift. Thank you.
