Content marketing is all about establishing yourself as an expert in your field by publishing quality content to the internet that answers readers questions or solves their problems.
Over the past two years my niche articles about the promotional gifts my business supplies have helped my business to thrive while the competition was frighteningly slow. Writing content for the Internet is a serious commitment: one that many still don’t take seriously enough!
Many internet marketers try to cut corners or save money by employing unqualified copywriters who know a lot about getting Google’s attention with keywords but know very little about what they are actually hired to write about.
This strategy may help you get ranked higher in the major search engines but anyone who reads the article probably won’t want to do business with you.
I have seen many blogposts and articles submitted on behalf of my competitors that are in broken English and are nonsensically basic in the information they offer.
This is of course a very bad move.
If you are not comfortable writing or just don’t have the time, you could hire a professional copywriter. But make sure they know your business and your products/services. Get involved and proof-read every article before it is published.
This article is more for those of you who want to write your own content.
Following are three tried and tested tips that will help you succeed;
Write great articles with original content and establish yourself as a leader in your field.
You don’t have to be a great writer to write great articles. You do need to be able to write about your subject and answer all those questions your readers may have about your products and services.
Try not to over sell!
Good content marketing is all about establishing yourself as an expert in your field. By doing this, people will view you as an expert and want to do business with you. Try not to sound like a dodgy salesman. Instead, be the expert who can help solve the readers’ problems or answer their questions.
Post regularly or be forgotten
Last month I decided to do a little experiment. Before then I had been publishing blog posts daily for two years straight. Often I posted more that three articles per day.
A new project came up which was going to demand a lot of my time so I decided to give blogging a rest. I wanted to see if it would have a negative effect on sales.
It did! Needless to say, content marketing is at the top of my list now!
There you have it! Three tips that will help you succeed at content marketing with the written word. Follow this advice and you are bound to see sales increase.
Don’t forget to send all those new customers some nice promotional products to remember you by. Hey… I might just be able to help you with that!
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