Posts Tagged ‘Brand building’

Promotional Gifts and Twitter- Tip 2- Avoiding The 2001 Follow Limit

Sunday, December 2nd, 2012

I recommend using promotional gifts on Twitter after you pass that 2000 limit

Promotional gifts help get Twitter followers

You need more followers than you follow to get past the 2000 limit.

Almost everyone on Twitter will have been followed by people who are following exactly 2001 people. These people usually only have a couple hundred followers of their own. Most don’t last long on Twitter when they realise that simply following as many people as possible just doesn’t work.

Twitter set a follow limit of 2001 people to stop spammers and those who are more interested in gaining thousands of followers than they are in participating on Twitter. Unfortunately for the Twitter novice who really wants to be successful and enjoy Twitter, this 2001 follow limit could negatively affect them too.

This is why I recommend starting your Twitter campaign slowly and really getting into it. Follow a few hundred people and see who follows you back. Then follow a couple hundred more and really interact with those who follow you. If you notice a few people along the way who are only trying to sell to you or perhaps aren’t people at all, unfollow them.

Do this for about five days and then stop your pro-active following. Get to know those who follow you. Try to follow people back who follow you too if they look interesting.

Once you are following about 1000 people, it’s time to do some house cleaning. You will probably notice that you are being followed by substantially fewer people than you are following. You’ve got to unfollow those who don’t follow back so that you can add more who might follow you back.

When it comes to branding on Twitter, you need to have a lot of followers.
Don’t let anyone tell you any differently!

Unfollowing those people who haven’t followed you back is the only way to get past that 2000 follow limit quickly.

There are several good ways to easily identify those who are not following you back. Some services you have to pay for while others are free of charge. One of the free options is Twitter Karma which can be found right here. Using this simple – but sometimes slow – app will help you unfollow everyone who has not returned the favour of following you back.

So let’s say that you have 250 followers but you’re following 1000. If you use Twitter Karma, you can unfollow 750 non-followers and then follow another 750. Do this. Then after a few days, it’s time to do the same again.

I know it sounds a bit time consuming and it is. But if you do this boring but essential job you should be able to get in excess of 2000 followers before you hit that 2000 follow limit. I’ve done this on many occasions and have never had a problem getting over the 2000 barrier.

In my next blog post we will be looking at using lists to keep an eye on your competitors and keeping up to date with anyone who interests you who doesn’t follow back. We’re getting close to using promotional gifts now to build your Twitter brand. Just a few more steps to go first.

Promotional Gifts and Twitter- Tip 1- Following And Getting Followed

Saturday, December 1st, 2012

Promotional gifts should be part of your online marketing strategy

Lamy promotional gifts

Promotional gifts like this Lamy Studio pen are excellent brand builders!

Over the years, I have seen many people try to boost their Twitter follower numbers by using cheap promotional gifts. Printed gifts can only work well if they are used correctly. Offering cheap promotional plastic pens or printed notebooks may work well in some environments such as exhibitions and conferences but using them to build your Twitter brand will prove difficult and time consuming.

Case in point – One of the people I follow ordered 1000 promotional Senator Pens a couple of years ago. At the time I had no idea what the promotional pens were to be used for but found out later when they phoned me for advice.

Steve, the marketing manager was new to social media and had the idea of sending out a new and stylish Senator pen to everyone who followed his company and sent address details.

Can you see where this is going? Steve and his staff found themselves spending a lot of time sending free pens to people who would most likely never become customers. The idea of enticing people to follow with a free gift may have been a good one but the way they went about it was never going to work.

You need to follow and be followed before starting your Twitter / promotional gifts campaigns

I currently manage over ten successful Twitter accounts. Having been on Twitter for what is going on four years now, I’ve tried it all. I’ve tried being overly social which was fun but took up too much time for what it was worth. I’ve tried sending out promotional gifts to potential new customers which was a waste of time. You need to remember that the majority of people using Twitter are on there to build their brands. In order to attract the right people to your brand, therefore, you need to be clever.

Follow and be followed… The promotional gifts will come later

The best place to start building your brand on Twitter is where almost everyone else does. Simply go to your Twitter page and start following people. Do this gradually and try to interact without pushing your brand in their faces. After a while, your follower numbers will grow but nothing compared to what they will when you begin your promotional gifts campaign.

Take it slowly and the right promotional gifts will eventually help you build your brand. Tomorrow I will discuss the 2000 follow rule on Twitter and how you can get around it. For now, however why not take a look at my cookery blog and see if you can figure out how I use promotional gifts there to build my brand and let me know if you spot anything of interest by leaving a comment.

5 Low Cost Ways To Promote Your Business

Friday, June 18th, 2010


The value of carefully building your brand is tremendous. Customers respect businesses that focus on quality brand building, rather than a rush to be profitable. In fact, those businesses that care more about brand building ultimately become more profitable than other businesses. If you are looking to build your brand in a high-quality fashion without the extra costs, simply tune in to these 5  ideas. In no time, your brand awareness will thrive online!
1. Get the Edge on New Social Media

You probably already use Facebook or Twitter to market your business. However, always be on the lookout for new forms of social media from which your business can benefit. Try subscribing to blogs and commenting when you feel you have something to add. Write your own industry blog and  stay in  touch with what is happening online.!

2. Specialized Link Directories
When you have a catchy domain name, the marketing doesn’t stop there. Be sure to actively market your company’s domain name in specialized link directories. Directories allow customers to search a plethora of specific businesses. For example, if you own an online women’s clothing store, then customers could find it in a directory that features only women’s fashion. By placing your link in these directories, you increase the chances of customers visiting your site!

3. Great Customer Service
Be sure to provide customers with great customer service. Customers respect the companies that go out of their way to make customer service hassle-free. If you have an online company, be sure to have an active phone line or email system for your company. Customers love to be able to have human contact with a business beyond an impersonal computer screen. If a customer has had trouble with a product or service, then make their hassle easier with a nice promotional gift set. A nice set of golfballs with your company logo can make customers appreciate the wonderful customer service of your online company!

4. Shopper Bags: The New Trend

Shopper bags are becoming a trend everywhere, as the world becomes more environmentally friendly. Customers take these bags everywhere to do all kinds of shopping. Print your logo or company information on one, and people in cities around the country could  see your company logo and web address!  Shopper bags are a great way to build your brand in an inexpensive way.

5. Create Your Own Online Commercials
Create your own online commercials for free with services like YouTube. Then, have your customers vote for the winning ad! Give customers a nice pen with your company’s imprinted logo for their time.

Building your brand inexpensively takes creativity, energy, and passion. If you are passionate about always making your company better than it was yesterday, then you will find great success with your customers! Inventive marketing through promotional products like shopping bags can also be the inexpensive key to success for your company.

Posted by Dan Toombs

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