Innovative marketing ideas are happening offline today in neighbourhoods and communities all around the world. During the late 1970′s, the fashion industry tried an advertising campaign that included putting their brand names and logo on the outside of clothing, in letters large enough for other members of the public to see. As consumers wore their ad marked goods around town, these logos became very popular brands for other consumers to own. It was discovered that brand popularity increases sales.
Today, there are very few choices left for a successful advertising campaign that can reach localised areas of the community. Television, radio, and internet ads are reaching a global audience, and then, only brief sections within these broadcast areas that choose to experience these styles of multi-sensory advertisements. To make matters worse, the traditional print advertisements in local newspapers and industry publications have begun to follow the dinosaurs into extinction.
Our modern technology is in the process of shaking up the advertising world. All sizes of industries everywhere are frantically searching for new innovative marketing ideas that can reach large segments of localised communities for the purpose of increasing brand recognition and sales. Unfortunately, many advertising executives are trained to look into the future for new ideas in marketing. These individuals are completely missing the fact that each one of their consumer products is wearing an advertising logo today.
Promotional advertising campaigns hold the power of placing inexpensive long-life ads into the hands of the public where they cannot be missed. When consumer products are printed or embroidered with logos, business names, organisation slogans or websites, these small ads are memorised while the products are in use. Further, when promotional products such as promotional t-shirts, executive laptop cases or logo branded sunglasses move about in public, other people begin to assume that the logo ads indicate a popular product sponsor.
When businesses choose to distribute their own branding on desirable consumer products, they often receive increased foot traffic and interest in their products, brands, or services. Promotional advertising items are the latest hot trend in innovative marketing ideas. Consumer products are ad-branded and then sold or given away to community members that will use these items around other people where the ads will be noticed by many of the potential customers who reside in the targeted community.
There are online stores such as compugift.co.uk that specialise in lots of high-quality promotional items that can be printed or embroidered with any type of logo or message. Many of these consumer products are inexpensive options that can be used in giveaway projects. Promotional office products, advertising toys, logo tools, and all types of printed t-shirts, caps, and designer inspired fashions can be distributed through stores or at trade shows and other community events were crowds gather. Some believe that the free promotional products and company gifts are among the best low-cost innovative marketing ideas to try today.
Posted by Dan Toombs