In the not so distant past, large promotional gift importers would go out to the Far East and look for factories that could manufacture promotional products to them. These companies would then sell those products on to a promotional gift distributor who in turn would sell them to the company requiring the logo branded promotional goods. To a large extent, this chain of supply is still very much in tact but it is changing. Better digital communication has made it possible for internet based promotional gifts distributors to make contact with the best manufactures and even to be invited to their factories. In so doing, they have enhanced their knowledge about how the promotional gifts are made and how they can best serve their customers, supplying direct from the factory and cutting out the expensive middleman.
In the old days, working conditions in the Far East factories were rarely mentioned but today it is a hot topic. Businesses want to ensure that the company they are using to supply their corporate good is working with a manufacturers that are ethically sound. It is therefore very important for the importers of promotional merchandise to know their manufacturing suppliers well and to ensure they treat their employees well and do not use child labour.
Once a good relationship with top quality manufacturers has been established, the distributor can purchase directly from their preferred factories and save you a lot of money.
The promotional products you stand to save the most on are those products that are manufactured to order such as smaller items that are easy to import. Products such as full colour corporate badges, Pantone matched stress balls and embossed logo metal keyrings are all personalised at the source. No matter who you use to supply you, the goods will usually originate and be personalised in a Far Eastern factory.
You therefore want to keep your supply chain as short as possible. If the promotional gifts supplier you used does not import their own range of made to order personalised corporate gifts, then you should look elsewhere to get the best prices. Even if the prices in their printed catalogue look fantastic, you owe it to yourself to find suppliers who import these products themselves. In fact, you could save up to 50%.
So remember, the next time you are in the market for promotional products that are small in size and require specialised personalisation such as enamel corporate badges and embossed trolley token keyrings, only use suppliers, like CompuGift Promotional Gifts that work directly with the manufacturer. They will know the products better than other suppliers and will be in the position to offer lower prices and much faster service.
Posted by Dan Toombs