What do you think of when you hear the word ‘social marketing?’
Social networks such as Facebook, Twitter and Linkedin are often popular answers in my search engine optimisation classes. But what about blogging, article marketing, videos and podcasts?
Lately blogging has been proved to be an invaluable and essential part of internet marketing. Adding quality, keyword rich content to your website daily will boost your ratings in Google and Bing. This makes it easier for people to find you and ultimately become customers.
If you are able to put your experience into a well structured article or video blog you are in a very strong position. Your competitors will need to keep up with your or bow out of the race.
Personally I have seen sales skyrocket in a time that is meant to be slow. My students have experienced similar success. Why? Because we all offer information in our own niches that others are looking for.
So what do you do when you receive all of this new business? There is no point going to all the work of blogging and article marketing if you don’t treat your new customers like gold when they find you!
This can be done by simply doing what you do best and offering them the excellent results they were looking for when they found you.
But why not go one step further? You have blogged and submitted articles to top article directories. You have even used your new Flip Video to upload some product videos to YouTube. Having then giving your new customers excellent results it is time for that other type of low cost marketing – promotional merchandise.
Promotional gifts reinforce your message and build brands. It is important to look for products your customers will appreciate and want to use.
If your new customers are office bound they will no doubt enjoy one or more of the many desktop gifts available. Products such as promotional pens, top quality mouse mats, promotional mugs and desk photo frames are all gifts that will get looked at often and kept for months if not years.
If your key customers work outdoors, you may wish to offer them printed t-shirts, caps, portable pen and notepad sets or even umbrellas.
Look for products that have something to do with your niche. If your customers are in the construction industry then look into logo printed tape measures, carpenter rulers or flasks, for example.
Putting together a planned social marketing campaign that is backed by good quality promotional merchandise will get you the results you are looking for.
What is your business niche? Do you have any ideas for a blog for your industry? What promotional gifts would you want to use to further strengthen your brand to your new customers? Feel free to share your thoughts and experiences by leaving a comment.
By Dan Toombs