Posts Tagged ‘Gifts’

Promotional Gift Ideas for Occasions of all Sizes

Wednesday, September 29th, 2010

How many ways can you think of to use promotional gifts?

More often than not people think of major advertising campaigns with printed promotional pens and eye-catching logo printed stress balls. Large advertising campaigns are indeed the perfect time to source your favourite promotional merchandise but what about smaller events?

Promotional products do not need to be purchased in massive quantities. Nicer quality promotional products can be purchased in very small quantities, even as few as one and engraved with someone’s name and/or logo.

This is often done around the holiday season when business people let their hair down and plan office Christmas parties and New Year get-togethers. Really, any event is perfect for promotional products! There are a large number of promotional gifts that can be used to commemorate special anniversaries, retirement days or top achiever awards.

In the past month alone, I have been contacted by a number of people looking for small quantities of top quality gifts. One woman was looking for table favours for her wedding and special gifts for the best man and bridesmaids. She found just what she was looking for from the large selection of promotional watches, metal coasters, engraved glasses and pocket mirrors on offer.

Another woman was planning a family reunion and specifically asked for mini digital photo frames to mark the day. We had a special family logo drawn up and engraved on the special commemorative gifts along with the date of the party.

The same person also had pictures of each family members printed onto t-shirts that were worn on the day. She told me that everyone felt a bit silly in them but they really helped make the day.

What other occasions can you think of that could benefit from promotional products?

Well allow me introduce a few more ideas to you. How about big birthday parties such as sweet sixteen parties? You could also use promo gifts to commemorate a special club event or to mark the end of an agonising charity run. I think you get the idea.

These gifts are all about making a special event even more special. People love to take something home with them to remember the day. Promotional gifts need not be expensive to be appreciated. In fact, it is often the low cost but usable products such as metal pens, t-shirts and desk clocks that get the most use and really do their job.

No matter what size your party or event may be, there are promotional products that will work perfectly to make the day or evening even better. Personalised promotional merchandise will make your event a day to remember.

By Dan Toombs

Local Small Business Promotion with Promotional Gifts

Tuesday, July 27th, 2010
Promotional Laptop Bags

Promotional laptop bags from the market leader - CompuGift.

Innovative marketing ideas are happening offline today in neighbourhoods and communities all around the world. During the late 1970′s, the fashion industry tried an advertising campaign that included putting their brand names and logo on the outside of clothing, in letters large enough for other members of the public to see. As consumers wore their ad marked goods around town, these logos became very popular brands for other consumers to own. It was discovered that brand popularity increases sales.

Today, there are very few choices left for a successful advertising campaign that can reach localised areas of the community. Television, radio, and internet ads are reaching a global audience, and then, only brief sections within these broadcast areas that choose to experience these styles of multi-sensory advertisements. To make matters worse, the traditional print advertisements in local newspapers and industry publications have begun to follow the dinosaurs into extinction.

Our modern technology is in the process of shaking up the advertising world. All sizes of industries everywhere are frantically searching for new innovative marketing ideas that can reach large segments of localised communities for the purpose of increasing brand recognition and sales. Unfortunately, many advertising executives are trained to look into the future for new ideas in marketing. These individuals are completely missing the fact that each one of their consumer products is wearing an advertising logo today.

Promotional advertising campaigns hold the power of placing inexpensive long-life ads into the hands of the public where they cannot be missed. When consumer products are printed or embroidered with logos, business names, organisation slogans or websites, these small ads are memorised while the products are in use. Further, when promotional products such as promotional t-shirts, executive laptop cases or logo branded sunglasses move about in public, other people begin to assume that the logo ads indicate a popular product sponsor.

When businesses choose to distribute their own branding on desirable consumer products, they often receive increased foot traffic and interest in their products, brands, or services. Promotional advertising items are the latest hot trend in innovative marketing ideas. Consumer products are ad-branded and then sold or given away to community members that will use these items around other people where the ads will be noticed by many of the potential customers who reside in the targeted community.

There are online stores such as compugift.co.uk that specialise in lots of high-quality promotional items that can be printed or embroidered with any type of logo or message. Many of these consumer products are inexpensive options that can be used in giveaway projects. Promotional office products, advertising toys, logo tools, and all types of printed t-shirts, caps, and designer inspired fashions can be distributed through stores or at trade shows and other community events were crowds gather. Some believe that the free promotional products and company gifts are among the best low-cost innovative marketing ideas to try today.

Posted by Dan Toombs

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