There was a time when marketing your business was an expensive endeavor. Television advertisements, newspaper ads, and creating fancy brochures were once the normal way of marketing a business. These ways of marketing, however, were very costly for businesses, sometimes costing thousands of dollars. The times truly have changed. These days using promotional gifts with social media is the best form of cost-effective marketing for your business. Want to take your business to the next level and cut costs? With just a few simple steps, you can bring your business the success it deserves!
Compare how much it costs to create a Facebook or Twitter page as opposed to a television commercial or even newspaper ad. Twitter and Facebook pages are free to create, while a television commercial may cost thousands of dollars. A small one inch section advertisement in a newspaper can cost hundreds of dollars. Promotional items cost a fraction of the price of both forms of advertising, and can be used in highly creative ways when paired with social media marketing.
With business social media pages, thousands of people can receive instant updates about your business. This means that you can promote your products instantly with promotional gifts. Some creative ideas to get people joining your Twitter or Facebook pages are offering contests with promotional gifts as prizes. Some great promotional gifts to give out through a Facebook Like page are conference folders, pencils, mugs, or stress toys with your company’s logo printed on them.
The key to creating a successful social media campaign that uses promotional items effectively is to engage your audience. Rather than merely posting a status update that gives out promotional gifts to whoever stops by the fan page, try offering a promotional gift to the customer that comes up with the catchiest motto for your company. Engaging with your audience helps bring a nice personal touch to your business that customers won’t soon forget.
Other ways to engage customers with promotional merchandise contests on your Facebook page are offering gifts to the person with the most referrals. Give a nice pen set to the person that gets the most referrals to add your Facebook Like page to his or her “favorites” list on his or her own profile page.
To reach millions of people, don’t be afraid or shy to make use of Twitter and Facebook and get into the game. Using promotional gifts paired with social media can be one of the smartest forms of marketing your company to a diverse audience in an instant way.
Posted by Dan Toombs