Chances are if you are reading this article you either have a blog or you have considered starting a one. Many of your suppliers and customers will have a blog too.
Writing informative articles is an excellent way to share what you know about your industry and get to know your target customers better. One thing is certain, blogging is here to stay and it is becoming a necessary part of being in business.
I aways stress to my customers that useful promotional gifts work better than gimmicky gifts. Give your customers a promotional product they will use often and your business will be better promoted. Desktop products such as pens, note pads, clocks and coasters are all examples of useful products that office based customers will want to own and use.
Even better than useful all round gifts are products that are carefully targeted to you customers’ needs.
Getting to know your customers interests and activities and then giving them promotional gifts that are targeted at them will help ensure your promotions are even better and last longer.
Look at your customer database. Do a bit of research and try to find who is active in blogging and article marketing. You may already know who these customers are which will make your job much easier. When you have a good list of these forward thinking clients, give them one or more of the following business gifts.
They will love you for it.
Good Quality Promotional Pens
Writers write! They are not alway near a computer when their best ideas come to them. It is little wonder that some of the most popular online article distribution companies feature a picture of a pen in their logo.
Offering your blogging customers a good quality pen that they can use for their articles and whenever else they have something to write down is a good idea.
Some companies prefer to give their best customers executive gift pens where others are just as happy giving their customers a handful of good quality plastic pens. The key word here is ‘quality.’ Look for pens that write smoothly and consistently.
Promotional Note Pads
Note pads printed with your logo and details keep your brand in front of your customers daily. Again, your blogging customers will certainly appreciate one or more good quality note pads that they can use to jot down notes and ideas.
Many writers come up with their best ideas when they are relaxing with a cup of coffee or tea. On average we all take about five coffee breaks each and every work day. Logo printed mugs offer an excellent opportunity for you to promote your business daily for months if not years!
Heavy Duty Mouse Mat
What do you think happens to those flimsy cheap promotional mouse mats? Some do get used but as soon as something better comes along they get put to the side or worse – thrown away.
If you want your company logo and details to be in front of your customers daily where they do the majority of their blogging, give them a good quality heavy-duty mouse mat printed with your logo and contact details.
Anyone who blogs will love a nice place to put all their notes. A good quality portable conference folder is the answer. If budget permits you might even like to give your customers a complete collection of all the promotional products mentioned in this article.
Giving your blogging customers gifts will be greatly appreciated. These are not just business gifts printed with your logo but products that are carefully targeted at them. They are products that will make their work lives easier and more enjoyable.
This is important. It will show that you care about them and their business. These gifts will help demonstrate that it is not all about business but building good relationships.
I would like to suggest that before you purchase any business gifts that you ask for samples. This is a good way for you to check the quality of products of interest as well as their colour and the print. Products can look a lot different in a catalogue or online than they actually are.
So what are you waiting for? You have customers who are trying to promote their businesses using social media. You can be part of all of that and build your brand at the same time!
By Dan Toombs