Posts Tagged ‘Promotional Clothing’

Promotional Gifts- A Closer Look At These Strong New Business Builders

Tuesday, March 29th, 2011

Promotional t-shirts

Promotional products get your brand noticed!

Promotional products are an excellent low cost means of marketing your new business.


Starting up a business can be both rewarding and exhausting. Whether you have a store front or will be operating from your home office, getting your first wave of clientele can be tricky. There are many ways to advertise your business, and most of them are very expensive. Print ads, such as newspapers and telephone directories, can be extremely expensive and take time to see results. Promotional products can be the most effective way to successfully advertise to new and potential customers. While the internet is slowly striking the death knell for print media, it has not affected the promotional products market at all.

Promotional products have been around for centuries. The first promotional gifts on record are the commemorative buttons handed out in 1794 to mark the election of George Washington, the first president of the United States. In the early nineteenth century a printer from Ohio, Jasper Meeks, persuaded a store to offer bags with their name on them, and the promotional gifts industry was born. Several of the promotional products that were offered back then are still available today and very popular: promotional bags, fans, calendars, caps and promotional clothing.

Promotional products have worked as advertising tools since then for a reason- they are fantastic at improving brand awareness. A promotional pen, for example, informs its user of your company everytime they write. Promotional mugs can be a daily advertisement with the morning meal and throughout the rest of the day.

The promotional stress toy (a small, squeezable object) can be shaped to complement any industry, and are very popular with their recipients. Executive promotional gifts, such as high-quality fountain pens, golf balls and even watches can be branded with your company name and information.

Make sure you know your market when choosing your promotional items. Hooded sweatshirts may look great, but if you’re in a climate that is mostly warm then you would be better handing out t-shirts or polo/golf shirts. The promotional pen is the most popular giveaway item today, along with fridge magnets, calendars and the promotional beverage mug.

Practically anything can be used as a promotional gift, you are limited only by your imagination and budget. At CompuGift we would be happy to assist you in finding the best promotional products for your  business. We can organise samples and our promotional gifts website offer instant quotes.

5 Popular Promotional Gifts for the Winter Months

Thursday, January 13th, 2011

Every day I receive enquiries from customers looking to promote themselves in a unique and eye-catching way. As I write this article it is January – the beginning of the conference and exhibition season. It is also quite cold! Giving your customers good quality promotional gifts to help them through the winter months is a very good idea.

The most popular promotional gifts are those that serve a purpose and are nice enough that your customers want to own them.

This does not mean you have to spend a lot of money to promote your brand. On the contrary, you just need to find gifts that they will enjoy having in their possession. Following are five promotional products that could just do the job for you by offering months if not years of low cost promotion.

Promotional Ice Scrapers

These handy low cost gifts are a necessity in many parts of the world. They are small yet have large print areas for your logo and details. What’s more, they are often colourful and easy to hand out at trade shows or to send through the post. Give your customers a good quality ice scraper and they could be seeing your logo in their car for years.

Rain Ponchos

Forget winter! The last time I was in Venice it was summer and raining harder than I can remember even in the darkest, coldest winter months in England. I arrived by boat and the dock was full of vendors trying to sell me low quality rain ponchos for the price of a nice jacket. Luckily you will not need to spend anywhere near this much to order a quantity complete with your logo.

Promotional Umbrellas

This is a given! Promotional umbrellas are available in many different sizes and price brackets. Whether you just want to offer fellow club members a back up budget umbrella for a winter walk or you want to give your top clients the best umbrellas available, you are sure to find them.

Travel Mugs

Travel mugs are of course nice to have year round. But they are really popular in the winter when you want a hot drink on a cold day. Most offer nice large print areas for your logo and details and they last for years!

Winter Wear

Fleeces, Jackets and warm wool hats all fit into this range of products. You will be spoilt for choice with promotional clothing to fit most budgets.

Promotional Clothing for the Work Place

Tuesday, June 29th, 2010

Promotional work clothing includes any type of uniform or gear that is branded with the company name, logo, or other form of advertisement. At many places of employment, all employees are required to wear company garments at all times. Defined business fashions can help to unify teams and increase production levels through the elimination of garment distractions and gear malfunctions.

Promotional Work Shirts: Company work shirts can be branded with printing or embroidery that depicts any message or image that can promote the company name or product-lines. Long-sleeve and short-sleeve advertising shirts can be made from the popular shirt brands that employees enjoy wearing during their leisure hours. Brand name promotional t-shirts, advertising sports shirts, logo denim shirts, classy turtlenecks, icon sweatshirts, and more are available for sale at the online promotional item stores.

Promotional Jackets and Fleece: Many companies use promotional jackets, advertising hoodies, or fleece pullovers as a part of their everyday business uniforms. Company sweaters, jackets, and hoodies help to eliminate the recurring higher heat costs that many businesses struggle with when employees dress inappropriately for winter. For all outside jobs, company jackets help to keep the uniform showing on the jobsites. Sturdy advertising jackets are sold in large or small lots at discount rates for printing.

Promotional Caps and Visors: Promotional caps and visors can display an advertising message or logo on any part of the hat. Traditionally, the front panels of caps are used to display printed or embroidered information. Cap styles come in low, medium, and tall styles that can allow the right amount of space for branding. Hatbands can come in options that can wick moisture away from the head, and there are many different types of closure systems. Inexpensive promo caps are used in all types of industries.

Promotional Office Gear, Safety Equipment, and Tools: Everything on the jobsite can wear your important company logo. Today’s huge promotional advertising stores carry full lines of office products, safety equipment, and work tools that can benefit all types of industries. Branded business accessories and workplace tools are high-quality items that can help to enhance your important company image. It is possible to get items such as tool promotional lanyards, advertising laptop cases, or elegant safety awards printed with any type of message that will benefit the hosting company or corporation.

Company work clothing and gear is sold in large and small lot sizes at wholesale prices. The unit prices become lower as order sizes go up.

At CompuGift we offer more choices in workplace goods than the traditional uniform supply houses. Our range includes most of the name brands as well as some quite impressive generic brands.

For more information about promotional workwear, please contact us on 01642 782455.

Posted by Dan Toombs

Promotional Tee Shirts –What colour Tee Shirt should you buy?

Sunday, January 17th, 2010

If you have been tasked with finding  the solution to your organization or company’s personalized clothing requirements this article is here to help you.

In the first instance most consumers think of Tee Shirts

T-shirts for promotion

CompuGift has an extensive range of promotional t-shirts

on which they can advertise their logo. Tee Shirts are a great idea if you have a limited budget and need to buy in bulk at the cheapest rate possible. It is even possible to buy 1000  printed Tee Shirts for less that £1.00 each so as far as value for money goes you cannot go wrong with Tee-Shirts. Your logo can be placed on the front or back and with a large print area you can display lots of your information on this walking billboard. My advice would be to stick to white or even Natural coloured  T-Shirts as these offer the best value option.

White and natural coloured  Tee Shirts are far less expensive than coloured Tee Shirts so if you are on a limited budget you probably should not even consider purchasing Tee Shirts in any other colours. My personal view is that natural coloured Tee Shirts are your best bet. White does tend to show up the dirt and also probably does not have the longevity of  natural coloured  Tee Shirts.

You will find that coloured Tee Shirts are more expensive and there are more limitations on the printing options.

If you do decide to print on coloured Tee Shirts you must bear in mind that printers are going to make a charge for a ‘flash screen.’ This is necessary to make your coloured design stand out on a vibrant colour background. Flash screens are not necessary for printing on material such as paper or on pens for instance. However due to the absorbent nature of the material in Tee Shirts a flash screen is a prerequisist if you are printing on  to a Tee  Shirt that is any other colour but white or natural. Screens are usually charged at around £35 each and on top of this you will find yourself paying for an additional unit price of at least 25p per Tee Shirt so make allowances for this when choosing your promotional clothing.

If your budget is not restricted to finding the absolute cheapest promotional Tee Shirt, black  is a great colour for a Tee Shirt and looks fantastic emblazoned with a colourful  logo. Your image then will stand out very well and the Tee Shirt is more likely to be warn over and over again as black Tee Shirts do have the advantage of being more fashionable.

There are many different manufacturers of Tee Shirts who specialise in selling their products to the promotional gift industry. Within all of the ranges of  these manufacturers are usually 30 or 40 colours of Tee Shirts from which to make your choice. If you research thoroughly it would most likely be possible to purchase promotional Tee Shirts in the actual colour of your corporate identity. If this is a blue for instance ask for samples in blue colours from various manufacturers and my guess is that one of the shades of blue will be that of your own corporate colour. Your brand will then retain its distinctiveness and it will probably appear that you have had Tee Shirts specially manufactured in your own colour. Your business gift supplier should be able to obtain samples from all the main manufacturers of printed Tee Shirts.

I hope this blog has been of interest to you. Please feel free to leave a comment.

Posted by Dan Toombs

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