Promotional products are an excellent low cost means of marketing your new business.
Starting up a business can be both rewarding and exhausting. Whether you have a store front or will be operating from your home office, getting your first wave of clientele can be tricky. There are many ways to advertise your business, and most of them are very expensive. Print ads, such as newspapers and telephone directories, can be extremely expensive and take time to see results. Promotional products can be the most effective way to successfully advertise to new and potential customers. While the internet is slowly striking the death knell for print media, it has not affected the promotional products market at all.
Promotional products have been around for centuries. The first promotional gifts on record are the commemorative buttons handed out in 1794 to mark the election of George Washington, the first president of the United States. In the early nineteenth century a printer from Ohio, Jasper Meeks, persuaded a store to offer bags with their name on them, and the promotional gifts industry was born. Several of the promotional products that were offered back then are still available today and very popular: promotional bags, fans, calendars, caps and promotional clothing.
Promotional products have worked as advertising tools since then for a reason- they are fantastic at improving brand awareness. A promotional pen, for example, informs its user of your company everytime they write. Promotional mugs can be a daily advertisement with the morning meal and throughout the rest of the day.
The promotional stress toy (a small, squeezable object) can be shaped to complement any industry, and are very popular with their recipients. Executive promotional gifts, such as high-quality fountain pens, golf balls and even watches can be branded with your company name and information.
Make sure you know your market when choosing your promotional items. Hooded sweatshirts may look great, but if you’re in a climate that is mostly warm then you would be better handing out t-shirts or polo/golf shirts. The promotional pen is the most popular giveaway item today, along with fridge magnets, calendars and the promotional beverage mug.
Practically anything can be used as a promotional gift, you are limited only by your imagination and budget. At CompuGift we would be happy to assist you in finding the best promotional products for your business. We can organise samples and our promotional gifts website offer instant quotes.