What do you imagine when you picture promotional gifts? Do you think of free SWAG (stuff we all get) that you are handed when you attend a trade show or conference? If so, you might also remember a few of the better thought out messages that were printed on the promotional gifts you received.
Business gifts work best when they are printed with a clean and clear logo and contact details along with some carefully chosen words. Although they do tend to be given away for free, they are often also printed with the word ‘free’ which really grabs attention.
Over the years I have seen hundreds of thousands of promotional gifts printed with the word “free’ or ‘prize’.
As these promotions are normally quite successful, customers tend to order and then re-order often which is why I’ve chosen this topic today. Their promotions have stood out and stayed with me and more importantly their customers.
Which promotional gifts you print ‘free’ on is down to your budget and offer but be prepared to have a lot of takers.
Free promotions – printed onto low cost gifts
Many companies give away low cost gifts with excellent results. You could print ‘Please accept this free pen to fill out our survey’ or ‘This sticky note pad is our free gift to you’.
I’m sure you have seen such promotions in the past. Why?
Because they work!
Mid-range promotional gifts can also be printed with the word free
Picture a rental car firm handing out metal keyrings engraved with “Win a free weekend rental” or a restaurant handing out coasters with “Free course when you present this coaster on Tuesdays”.
Smart restauranteur will of course give the coaster back to the customer to present on return visits.
These promos printed with free specials just seem to attract attention.
It is important to note that there are so many ways of saying ‘free’. Mid range gifts are often printed with phrases such as;
- Take your pick of these fabulous prizes
- Everyone’s a winner
- Double Your Winnings
- Accept this______
- This one’s on us!
There are so many word phrases and promotional gifts that go well together. If you would like more ideas about using promotional gifts, be sure to leave a comment as I would love to help and offer free suggestions and advice.