Posts Tagged ‘promotional pens’

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Promotional Gifts And The Power of FREE

Wednesday, January 11th, 2012

 

Promotional Gifts free!What do you imagine when you picture promotional gifts? Do you think of free SWAG (stuff we all get) that you are handed when you attend a trade show or conference? If so, you might also remember a few of the better thought out messages that were printed on the promotional gifts you received.

Business gifts work best when they are printed with a clean and clear logo and contact details along with some carefully chosen words. Although they do tend to be given away for free, they are often also printed with the word ‘free’ which really grabs attention.

Over the years I have seen hundreds of thousands of promotional gifts printed with the word “free’ or ‘prize’.

As these promotions are normally quite successful, customers tend to order and then re-order often which is why I’ve chosen this topic today. Their promotions have stood out and stayed with me and more importantly their customers.

Which promotional gifts you print ‘free’ on is down to your budget and offer but be prepared to have a lot of takers.

Free promotions – printed onto low cost gifts

Many companies give away low cost gifts with excellent results. You could print ‘Please accept this free pen to fill out our survey’ or ‘This sticky note pad is our free gift to you’.

I’m sure you have seen such promotions in the past. Why?

Because they work!

Mid-range promotional gifts can also be printed with the word free

Picture a rental car firm handing out metal keyrings engraved with “Win a free weekend rental” or a restaurant handing out coasters with “Free course when you present this coaster on Tuesdays”.

Smart restauranteur will of course give the coaster back to the customer to present on return visits.

 These promos printed with free specials just seem to attract attention.

 It is important to note that there are so many ways of saying ‘free’. Mid range gifts are often printed with phrases such as;

  •  Take your pick of these fabulous prizes
  • Everyone’s a winner
  • Double Your Winnings
  • Accept this______
  • This one’s on us!

There are so many word phrases and promotional gifts that go well together. If you would like more ideas about using promotional gifts, be sure to leave a comment as I would love to help and offer free suggestions and advice.

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Promotional Conference Folders- How One Company Got It All Wrong

Thursday, July 7th, 2011

 

Promotional conference folders

Promotional conference folders can be made to order.

Promotional Conference Folders Can Represent Your Business with Great Results – Or Not…

 

 

I attended a class the other day and was handed a advertising conference folder that was tattered and the print was beginning to fade away.

 

I had been given a cookery class by my mother-in-law as a gift and had been really looking forward to it.  The class was quite expensive so I was quite surprised when I was given the folder that looked used and dated.

 

Actually the promotional conference folders that were handed out that day to my classmates and me were new and contained the recipes that we would be making in the class.  These promotional conference folders were to be kept as gifts to use the recipes at home  and further promote the class.

 

Can you see where this blog post is going?

 

Promotional products need to be two things to get the best results – useful and fit for purpose. These promotional conference folders looked like they could fall apart by the time I got home. They had obviously been purchased on the cheap to represent a business that was anything but cheap!

 

It made a bad impression -  and no I was not the only person in the class to notice.

 

The class itself was fantastic and informative but the poor choice of promotional materials left a bad taste in everyone’s mouth!

 

The sad thing is that for an additional pound or two per person, the class could have been a mouthwatering success.

 

Let’s look at what should have been done by the company’s marketing team to ensure total satisfaction by all.

 

Choose Promotional Conference Folders That Are Made To Last

 

This makes a lot of sense so why didn’t they do it?  There are a lot of ‘cowboy’ manufacturers out there who are producing substandard products. There are also a lot of manufacturers who take pride in their products.

 

Believe it or not, the difference between poor quality and great quality is often not down to money but who you choose to supply you! Always ask for samples before proceeding with an order and you should have a good idea of who you’re dealing with. I feel quite comfortable that you will choose CompuGift in the end! :)

 

Know Your Personalization Options!

 

A good supplier of promotional conference folders should be able to look at your logo and design and recommend the best method of personalization for you.  A good supplier will recommend which material will print better than others with your design. A good supplier will ensure you end up with promotional conference folders that represent you and your business in a positive light!

 

Now back to my class.  Did I like and enjoy the instructions? Yes very much so. Did I like the overall experience? You bet! Would I take another class from them? I sure would.

 

So what’s wrong? Well this…

 

Instead of writing a brilliant review on my food blog – check it out here, I’m writing about what was wrong with the class on my business blog. That’s too bad. I’m not giving the company bad publicity but I so easily could have been naming them and giving them great publicity.

 

Don’t let your promotional products get you down!

 

Check out our impressive range of conference folders and don’t forget to look at the extras such as promotional pens and promotional notebooks that will look great with your folders.

 

If you would like more information about using promotional conference folders to promote your brand, why not come to the market leaders? Promotional conference folders can be purchased for less by calling us on 01642 782455.

 

 

 

 

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Promotional Pencil Sharpeners- 3 Ways They Promote Your Business

Wednesday, July 6th, 2011

 

Promotional Pencil Sharpeners

Our famous wheelie bin sharpener

Promotional pencil sharpers pack more punch that you may think!

 

It’s easy to think of the more popular promotional gifts when considering which products we want to purchase to promote our businesses.  Promotional Pens, Promotional mouse mats, promotional mugs all come quickly and reasonably to mind.

 

Often we receive an order for promotional pencils and think they have so much more potential than is often realised. Together with promotional pencil sharpeners, these low cost promotional gifts can build a brand for months if not years.

 

Promotional pencils are usually used in a much different way to the popular promotional pen.  They are hidden  away in the desk drawer. If an advertiser thinks ahead, however they could even take pride of place stored away in promotional desk tidies or promotional pen pots on the desktop for all to see.

 

Promotional pencils are then stored away until they are needed.  This may not be as often as pens but still quite regular.

 

But they are of little use without a sharpener!

 

Let’s look at three ways you might like to use promotional pencil sharpeners along with other products to build your brand.

 

Include Promotional Pencil Sharpeners In An On-Going Marketing Campaign

 

There is an incorrect misconception that promotional products need to be expensive to work well.  This is simply not true. Why not consider giving your customer a small but useful business gift regularly.  Promotional pens, Promotional erasers and promotional pencil sharpeners are all ideal low cost ways of getting your logo and details in front of your target customers often.

 

Use Promotional Pencil Sharpeners to Build Interest in your Brand

 

Promotional pencil sharpeners are great business gifts for personalising!  Many can be printed in full colour while others are available in special shapes. Whichever you choose, remember that almost everyone already has a selection of pencils so they will keep your gift and use it.

 

You could accompany your promotional pencil sharpeners with a letter encouraging your target customers to subscribe to your RSS feed or ask for a catalogue with a promise of more promotional gifts to come.

Give Promotional Pencil Sharpeners As A Business Gift Set

 

Promotional pencil sharpeners

Eco promotional pencil sharpeners made with recycled vending cups!

Many people like the idea of an ongoing marketing campaign where they send a little something regularly. Others like the idea of giving their customer a collection of promotional desktop gifts in one go.

 

This is usually done when people know their customers quite well and know that they will enjoy a nice collection of logo printed promotional desktop gifts.

 

 

If you would like more information about using promotional pencil sharpeners or any of the other promotional products mentioned here, please contact us today on 01642 782455.

 

 

 

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Anti-bacterial Promotional Products- Fighting Germs and Promoting Businesses

Friday, May 27th, 2011
Anit-bacterial promotional products

Contact us for more information

Anti-bacterial products are great for promoting businesses of all types!

 

By now you’ve probably seen or at least heard of anti-bacterial promotional pens. You know – those attractive pens that were all the rage last year. Such promotional gifts became popular because they offered an answer to a problem. The best manufacturers even claimed that the living organism moulded into the plastic could kill 99.9% of 50 different common germs such as MRSA, E.coli and salmonella.

If you have customers in the food or medical industries where germ free environments are extremely important, then anti-bacterial products such as anti-bacterial pens will no doubt be of interest to you. Some come fully certified to kill germs for the life of the product. Each time the product is used, germs are killed and the workplace is cleaner.

But what if you don’t have customers in these industries?

These germ killing products did not become so popular just by being sold into and used by the food and medical industries!

In fact, demand has grown so much that you now have a much larger range of germ killing promotional products to choose from. Many are aimed at the office environment where a lot of us spend a good part of our day. These special products help keep illness at bay. They work away killing germs quietly while we go about our daily routines.

Manufacturers of these promotional products have focused their attention on office desktops where we work, pass papers, chat with colleagues and sneeze. Following are just a few of the great promotional products you can use in-house or give away that also happen to serve another important purpose: they promote!

Mouse Mats

Most of us have one. Now you can give away these essential desktop products manufactured with anti bacterial material and printed with your logo and details.

Promotional Mugs

Plastic and earthenware mugs are available. When you consider the amount of coffee and tea that is drunk every day in offices, promotional mugs like these could prove a real hit.

Pen Pots

Why not give your customers an anti-bacterial pen and a place to put it! Makes sense doesn’t it!

Coasters

These are the perfect follow-up gift if you like the idea of giving away anti-bacterial mugs. Or you could just order a pen pot, mouse mat and coaster desktop set.

I hope this has given you a bit of an idea of what is out there. Promotional products are an inexpensive way of promoting your business. Add to this the importance of killing germs and keeping staff and customers healthy and you will see why anti-bacterial promotional products are an excellent buy!

For more information on our new anti-bacterial range, please contact us on 01642 782455.

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5 Popular Ways Promotional Products Are Used

Tuesday, May 3rd, 2011

You are about to be introduced to the exciting world of promotional merchandise. Promotional products are outstanding promotional tools that are often useful or decorative in nature. When chosen wisely they can keep your message in your customers’ minds for a long time. Printed with your details and/or logo, they help communicate and really drive home what it is you want to say about your business or organisation.

If you are like many business owners you may be hoping to create interest in your products or services. Carefully chosen promotional products are proven business generators. Think about those promotional products on your desktop or the free promotional mug you picked up at your last trade show and you will probably understand why.

Business gifts are also good low cost advertising tools for charitable organisations, schools and clubs. Picture what your target audience will enjoy receiving and you are on your way to a great promotion.

Following are five ways promotional products are used;

Incentives for hard work>/strong>

Many business owners and managers offer products such as embroidered apparel, technological desktop items, crystal paperweights, coasters and of course promotional mugs to staff as incentives to work hard and meet targets. How about you? Can you see how this could work within your organisation?

Product launches

Introducing your customers to a new product can be fun with promotional items that help create interest in your product. Try to think of items that could be used together with your new product. There are literally thousands of popular promotional items out there that could really create a buzz around product launch time.

Making life better

Have you ever stayed at a hotel where they offer embroidered bath robes or nice pen and pad sets personalised with the hotel logo? Often it is the little things that make a product or service that much more special. Can you think of a product that might help your customers to really appreciate and enjoy using your new products and services?

Fund-raising events

Your logo printed on top quality promotional items will create interest and pride in your organisation. People like to wear the logo of organisations they support and are happy to pay money for products personalised with that logo. The same is true with every day products such as desktop items.

Growing your business

Research has shown that people who receive a promotional product are more likely to do business with the company that gave it to them. A long well thought out promotional gifts campaign does not need to be expensive to be productive. Why not try to get your logo and details in as many places in your customers’ offices as possible over the next twelve months?

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The Top 5 Promotional Gifts as of Right Now

Monday, April 18th, 2011

There are many kinds of promotional gifts available for your organisation to hand out as corporate gifts. Whether you are trying to build a brand or increase awareness of an existing brand, the following five items have been shown to be the most popular with both those giving and receiving the promotional gifts-

5) The Conference Folder-

No matter what kind of seminar is taking place, a promotional conference folder that dictates the theme and outline of the event is almost mandatory.

These can be simple vinyl ring binders or a classy leather bound folder with your logo emblazoned upon it. Finish it off with a promotional pen and notepad on the inside.

4) Promotional USB Flash Drive-

A relative newcomer to the promotional gifts industry, the USB flash drive can be shaped to resemble many different items that can tie in to just about any service or industry. The USB stick can be coloured to match your corporate logo and even preloaded with your company presentation.

3) Keyrings-

The promotional keyring is popular for several reasons- aside from its portable size, the promotional keyring can be a tasteful promoter of your brand whenever keys are used. Choose from several materials, such as metal, leather, rubber or hard plastic. You can even have a stress toy attached to your promotional keychain.

2) Promotional Pen-

One of the most popular promotional gifts of all time, the pen has the potential to market your brand for months or even years. No longer just available as a plastic throwaway item, promotional pens are available in materials ranging from eco-friendly recycled and biodegradable materials to premium quality pens suitable for executive gifts.

1) Promotional Bags-

If you participate in trade shows, promotional bags with a large print of your company logo are a must. Once again, you have many materials to choose from- from eco-friendly sustainable materials such as paper, sustainable cloths or recycled plastics to premium papers and plastics. The promotional bag works well as a trade show giveaway because people will use it to store the other promotional items they receive throught the event.

Promotional gifts are powerful tools for promoting your brand by being useful items that advertise for you. Pound for pound, the promotional products you choose can be one of the most effective advertising items available for growing your brand.

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Conferences Are Better with Promotional Products

Monday, April 4th, 2011

Promotional products - photo mugs

Promotional mugs are popular conference giveaways.

I would like you to think for a moment about the look and feel of two different conferences. Both were organised by professionals within your industry. They were both well planned and promoted before the events which led to record numbers of people attending. Great success – yes! Well no actually. One of the planners didn’t order promotional merchandise.

Rick went to great lengths to ensure his show was well received and it was. But he decided not to order any promotional products such as printed pens, mugs, conference folders and name badges. Nobody really missed them and the speakers were outstanding. But Rick had missed out on using some of the most cost effective promotional tools for keeping the conference alive!

Jon, on the other hand thought about what the attendees at his conference might need while there. He ordered promotional pens that his company was proud to hand out. He ensured every attendee had a conference folder and a note pad, a promotional mug for their coffee/tea break and a digitally printed name badge.

It would be fair to wonder why Jon would go to this expense when Rick’s conference was so well received without the use of promotional giveaways.

Promotional products – especially those that serve a purpose can make a good conference into an outstanding and memorable conference. Here is why;

1.) They show goodwill

Isn’t it nice to arrive somewhere and be totally taken care of. It shows that your hosts have your needs in mind. By offering useful promotional products to the attendees, Jon was ensuring that they had the things they needed to write, store informations, relax and network.

2.) Information retention

Promotional products printed with the logo and message of the conference help keep the event in people’s minds. By handing them gifts they could store information in and write information down with, Jon was ensuring his information would be looked at again and again.

3.) Reminders

Promotional merchandise can work as a reminder about how professionally done and informative your even was. When Rick’s conference becomes a distant memory if not completely forgotten, Jon’s conference could be thought about long afterwards.

4.) Networking

Think about the attendees, logo printed coffee mugs in hand and wearing their bright digitally coloured name tags during the break. They could easily strike up a conversation with each other and your promotional merchandise could help keep your business and ideas part of their conversation.

5.) Promotion

Promotional gifts are of course great for promotion. The conference attendees who take the gifts away with them are most likely not going to be the only people who see them. Your promotional products could help promote next year’s conference to their work colleagues and friends.

Keep these five important points in mind next time you find yourself planning a conference. Promotional products can help make your event and event to remember.

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What Desktop Items Could You Not Be Without?

Thursday, March 31st, 2011
Promotional Notepads

Promotional Notepad are very popular desktop gifts

I recently did a survey to find out which promotional desktop items my customers simply could not do without. It was by no means a professionally done survey. It was done – over time – on the phone and email with long time customers. It did, however, bring in some interesting results. The biggest surprise for me was that over half of the people asked said they could not do without a good notepad.

To many of you that might seem obvious, but to me it just wasn’t. Yes we do sell thousands of promotional notepads every year but for some reason I looked more seriously at products such a promotional pens, promotional photo mugs and mouse mats.

The results got me thinking, however, and soon I found myself reaching for my pen and notepad quite often. Given the digital age we live in and the fact that I am usually writing on my computer, I had forgotten just how important and needed promotional notepads really are. This was perhaps silly of me as i normally test different promotional pens to feature on our site.

Can you guess which promotional desktop gifts I will now be recommending to my customers?

In second place in my pole was the promotional pen. This makes sense as promotional pens are the biggest selling promotional desk items in the UK. Promotional pens were followed by promotional mugs in third places, promotional mouse mats in fourth and promotional desktop calendars in fifth place.

At the end of the day, and regardless of which order you place these promotional desktop items in, these are all highly visible and needed items that we use every. If you are considering giving your clients or employees promotional desktop gifts it is important to keep this in mind.

Good quality promotional desktop gifts that serve an actual purpose will get you much better returns on your investment than those that are their for more decorative purposes.

Some of the products that were mentioned but did not really place were decision dice, logo bugs – one of my customers thinks they are cute – and a monitor mirror that allows people to see who is approaching their work area from the back.

There is absolutely nothing wrong with fun and gimmicky promotional desktop gifts such as these but they should usually be looked upon as follow up gifts. Give them to your customers when you have already received a good range of more useful promotional desktop items from you.

Be sure that you first give your customers the promotional desktop gifts that YOU could not be without! This is gift giving on a personal level that seems to work quite well.

If you would like to discuss your promotional desktop gifts requirements in more details, please contact CompuGift on 01642 782455.

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Promotional Gifts- A Closer Look At These Strong New Business Builders

Tuesday, March 29th, 2011

Promotional t-shirts

Promotional products get your brand noticed!

Promotional products are an excellent low cost means of marketing your new business.


Starting up a business can be both rewarding and exhausting. Whether you have a store front or will be operating from your home office, getting your first wave of clientele can be tricky. There are many ways to advertise your business, and most of them are very expensive. Print ads, such as newspapers and telephone directories, can be extremely expensive and take time to see results. Promotional products can be the most effective way to successfully advertise to new and potential customers. While the internet is slowly striking the death knell for print media, it has not affected the promotional products market at all.

Promotional products have been around for centuries. The first promotional gifts on record are the commemorative buttons handed out in 1794 to mark the election of George Washington, the first president of the United States. In the early nineteenth century a printer from Ohio, Jasper Meeks, persuaded a store to offer bags with their name on them, and the promotional gifts industry was born. Several of the promotional products that were offered back then are still available today and very popular: promotional bags, fans, calendars, caps and promotional clothing.

Promotional products have worked as advertising tools since then for a reason- they are fantastic at improving brand awareness. A promotional pen, for example, informs its user of your company everytime they write. Promotional mugs can be a daily advertisement with the morning meal and throughout the rest of the day.

The promotional stress toy (a small, squeezable object) can be shaped to complement any industry, and are very popular with their recipients. Executive promotional gifts, such as high-quality fountain pens, golf balls and even watches can be branded with your company name and information.

Make sure you know your market when choosing your promotional items. Hooded sweatshirts may look great, but if you’re in a climate that is mostly warm then you would be better handing out t-shirts or polo/golf shirts. The promotional pen is the most popular giveaway item today, along with fridge magnets, calendars and the promotional beverage mug.

Practically anything can be used as a promotional gift, you are limited only by your imagination and budget. At CompuGift we would be happy to assist you in finding the best promotional products for your  business. We can organise samples and our promotional gifts website offer instant quotes.

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5 of the Best Selling Promotional Gifts of 2010

Monday, March 7th, 2011

Promotional gifts have been used as a supplemental advertising tool for ages.

There are many types of items that can be used in conjunction with any advertising campaign that your business, club or charity utilises. The promotional gift is traditionally decorated with the name and contact information of ia company,spreading the message to all that use it. In this article, some of the most popular items of 2010 will be discussed.

Promotional Pens

Promotional plastic pens are by far the most common promotional item handed out. They are inexpensive and can advertise your brand for months, even years. The promotional pen works well as a giveaway item due to its ability to keep your brand on the mind of not only one user, but several, since it is not uncommon for a promotional pen to change hands up to nine times in it’s lifespan.

The past couple of years have been difficult for many businesses. These low cost promotional items have helped a lot of companies stay in touch with their important customers.

Promotional Fridge Magnets

The promotional fridge magnet works well as a promotional gift because of its simplicity. A promotional fridge magnet will usually be slapped on the fridge door as soon as it gets home, serving as a tool to hold notes and pictures while it broadcasts your brand. The logo printed fridge magnet can be made in virtually any shape and decorated tastefully with text and pictures that represent your organisation. Every time someone goes for a snack they will be reminded of your outfit.

In difficult times, you want a promotional item that is low cost yet will continue to promote your brand for a long time. When was the last time you took a fridge magnet off your fridge to throw away?

Promotional Key Rings

The logo printed key ring is a very affordable promotional gift that has the potential for daily use. The promotional key ring can be made from several different materials and shaped to represent your business. An attractive and comfortable promotional key ring has the potential to advertise your brand each time a door is unlocked or a car is started, and can do so for many years.

Their low cost and usefulness have kept promotional key rings in the top selling promotional gifts category for many years.

Promotional Stress Toys

By far one of the most popular and unique logo printed gifts, the custom stress ball is always a welcome promotional gift for its recipient. The stress ball is another item that can be truly personalised to represent your business. The promotional stress toy is available in hundreds of standard shapes and colours, and can also be custom made to represent a unique item or company logo. The custom stress ball is normally held on to for a very long time and often displayed in the workplace, maximising your brand’s exposure.

Promotional Mugs

Not the cheapest promotional item available, but promotional mugs are another high-impact promotional gift. Unlike some other promotional products, a promotional mug is not likely to be stuffed in a drawer and forgotten about. Practically everyone uses mugs daily for coffee, tea or cocoa and your promotional mug can be the one your clients use for years. Promotional mugs can be imprinted on both the inside and out and share your message with each sip.

Now that you have been introduced to some of the many promotional gifts available to you it is wise to keep one word in mind when choosing which promotional product you want to represent your brand- useful.

For a promotional gift to live up to its full potential it must be an item that gets frequent use. The more your promotional item is used the more exposure your business, charity or club gets.

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