Posts Tagged ‘Social Networking’

Quora * How This New Social Networking Site Will Help Build Brand You

Thursday, January 13th, 2011

The good stuff follows. Bear with me here! I am going to show you how you can build ‘brand you’ using Quora – but first a little bit about yours truly.

With Facebook I was late on the mark! All of my friends both current and forgotten were using the site to get in contact. I procrastinated until the pressure was too much.

Sound familiar?

When I started tweeting about a year and a half ago, I didn’t take Twitter very seriously either. In fact I didn’t see the potential of Twitter until months later – when the site became the conversation starter at every sales meeting and social get-together.

Could you imagine not having these sites now? They play a major role in so many people’s business and social lives. Their popularity can only increase as school kids use them and grow into working adults.

So it was with this in mind that I decided to check out the new kid on the block, Quora.

My fascination with the new ‘big thing’ in social networking happened as a result of a blog post I read by the popular American blogger Robert Scoble when he blogged “Is Quora the Biggest Blogging Innovation in 10 Years?”

You can read the article here – http://scobleizer.com/2010/12/26/is-quora-the-biggest-blogging-innovation-in-10-years/

Soon journalists at popular magazines and newspapers were jumping in to see what all the hype was about – as did I!

I immediately liked how I was invited to sign up using my Twitter or Facebook account. I chose Twitter and I am glad I did. More on that later.

Quora invites its members to follow topics that interest them. They can then ask questions that are open to other followers of that topic to answer. All members can also answer questions that are in their area of expertise.

Members following the question can then vote up or down the different answers.

I made my first ‘mistake’ by asking a question about one of my interests – article marketing – and then immediately answering the question. I was then told by someone – who is obviously very knowledgable in such things – that I shouldn’t do that. I chose to leave my question and answer there. No point in hiding it!

We are all new at this one.

You see, anyone who signs on to Quora right now is getting into a social networking site in its infancy even if it has been around for quite a while. The site has only recently gone viral which means it is the perfect time to get yourself in there and make a name for yourself.

Read the questions and answers written by others and follow those people and topics who interest you. When you feel comfortable doing so, ask a question or even answer a few. Judging from my experience, nothing bad will happen to you even if you make the odd ‘mistake.’

We’re all learning this together. That is part of being in this new and exciting community.

Like the other social networking sites before it, Quora will grow and progress in the direction that its members take it. That is part of the fun of being in it from the beginning.

Now for the good stuff.

By getting into Quora early, I have had a chance to answer questions and really let people know who I am and what I do. What’s more, my friendships on Twitter have grown stronger as many of my followers and the people I follow join Quora to see what it’s all about.

People I meet on Quora can easily follow my on Twitter as well by clicking the Twitter icon next to my name.

This has lead to conversations with interesting people I may have followed for monthson Twitter but with whom I never had a two way dialogue.

In some cases I have begun talking with and learning from people who I never really noticed but are now followers of my Facebook page, LinkedIn and Twitter pages.

With Quora, I have had a chance to learn about people’s expertise by the questions they ask and answer. Quora has made my social network relationships stronger and better. Such relationships just are not possible with Twitter alone. The two sites compliment each other perfectly.

Every day new followers know what I do for a living and I know what they do. We do not need to sell to one another. We can read each other’s answers to interesting questions.

We are able to introduce each other to our contacts and colleagues on other social networks making our digital footprints bigger and our time online much more fulfilling.

Want to build ‘brand you?’ Get into Quora now while it is young and watch how everything else falls into place.

Let’s get to know each other better! You can follow me on Quora at http://www.quora.com/dan-toombs.

By Dan Toombs

How to Personalise Your Facebook Fan Page URL & Give Your Page a Professional Look

Saturday, February 13th, 2010
CompuGift Facebook Fan Page Logo

CompuGift's Facebook Fan Page Logo

Social media is evolving faster than could have ever been expected even a few months ago. Used in business, it offers you a chance to introduce your company or organisation to new people and get to know your current customers much better. From a marketing standpoint, it is vital that you and/or someone within your organisation do as much inward marketing as possible such as blogging, getting a Twitter account and setting up a Facebook fan page for your business. Here I would like to tell you how to personalise your business Facebook fan page and ensure your fan page has a professional appearance.

If you have ever looked at a fan page on Facebook, you may have noticed that Facebook’s URL is normally followed by a lot of meaningless text and figures. Somewhere hidden in the mess is the company’s name whose fan page it is. Often this company’s name will have been broken up into pieces. The URL is quite long and would look silly printed in a brochure or on a website.

Thankfully, Facebook has done something about it! You can now get a fan page for your company that is much shorter. This can easily be advertised on promotional gifts such as printed stress balls and promotional pens, corporate literature and websites so your customers can remember your Facebook URL and find you quickly and easily.

Here is how it is done.

First, you need to have a personal Facebook account. You cannot set up an anonymous fan page. If you do not already have an account, go to the site and sign up. It is quick and easy and best of all free. Once you have your account, go to facebook.com/pages/create.php which is where you can sign up for your company fan page. Fill in your details and you have a fan page with a silly URL.

Now it is time to make your Facebook URL yours;

  • Get 25 friends and/or customers to become fans of your fan page. In order to have your own personal business Facebook URL, you need to have at least 25 fans.
  • When you have your 25 fans, go to facebook.com/username. Facebook will allow you to choose your URL which will be something like facebook.com/yourcompany
  • Now work on your logo!

Many companies are lax with this part of their fan page. The problem is there are two different picture icons that appear on the page. When you add your logo, it will most likely look very good at the top of the page. However, when you write a comment a reduced version of your logo appears to the left of the comment. More often than not, this reduces your logo and if there is text involved it could make “Yourlogo” look like “ourlog” which I am sure you will agree is hardly ideal.

To fix this fault, you need to purchase an inexpensive art program such as Paint Shop Pro. You can often download art programs on a 30 day free trial. Ensure that the text part of your logo fits within a 175 pixel x 175 pixel square. Once this is done, go to “image” and then “canvas size” and increase the canvas to 200 pixels square. This will give your logo and details a white 15 pixel border. I realise this is technical talk so if you cannot be bothered to do this, ask a professional. It should not be expensive.

Upload this logo to the logo picture area at the left of your page. Whenever you write a comment, it will be shown to the left of your comment without anything getting chopped off in the process.

Would you like to see how I did it? Then visit http://www.facebook.com/compugift, my company’s Facebook page. While you are there, why not become a fan! It would be great to get your feedback. The page will be updated often with similar articles and special offers.

I hope this article was helpful.  I welcome comments on my blog an hope to hear from you soon.

Posted by Dan Toombs

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