Whether you are creating an online presence for your offline business or need to take your existing website to the next level, marketing your business online requires a plan of action. If you are new to internet marketing, it can be hard to decide what to do first.
Blogging, social networking and email marketing are all important, but it can be difficult to jump into all of it at once. Breaking it down into steps can make your marketing campaign more streamlined and effective.
The first step is to take a good honest look at your website. Is it clear and easy to navigate? Can customers find what they need? If you are not getting much website traffic, or if people are visiting your site without placing orders or contacting you for more information, it may be time for an overhaul or a new look.
Busy backgrounds, a lack of information or photographs and fonts that are difficult to read make visitors leave in a hurry. It’s also important to keep websites up-to-date with fresh, current information. Check to make sure the information on your site is up to date and that all the links are working.
Once your website is up to speed, it’s important to start reaching out not only to your existing customers, but also to prospects. There are two very important reasons for this.
First, staying in touch with your customer base keeps your name in front of them and sends the message that you value your relationship. The second reason is to generate traffic to your website. If you have never done any online marketing before, electronic newsletters are the easiest and least complicated way to start your marketing campaign.
Make sure your website features a form through which visitors can enter their contact information. This allows you to maintain a database of prospects that you can contact on a regular basis. Be sure to add any prospects that you have obtained offline, either through regular mail or in person via trade shows or other events.
At CompuGift we can help you with all of your marketing requirements, from social media, to website design, to SEO and promotional gifts. Give us a call today on 01642 782455 to discuss.